Kyoorius Advertising Awards
Casting & Performance
KYOORIUS ADVERTISING AWARDS - Film Craft (Casting & Performance)
Naselin Spray - Shubh Ratri
Client: Cipla Health Ltd
Baby Blue Elephant
|Naselin Spray - Shubh Ratri
|Cipla Health Ltd
|The category is built on extreme severe blocked nose condition and obsession with dramatising how day-to-day life is disrupted because of a blocked nose. From our qualitative research we learnt that unlike cold, what makes a blocked nose worse is its disruption of the most basic physiological function – BREATHING. Here, the opportunity for Naselin lies in getting all sufferers of blocked nose to see Naselin as a product “for me” by owning the most critical occasion of use among all sufferers – BEDTIME.
BLOCKED NOSE IS THE ENEMY OF SLEEP.
Thus, the Naselin relief is not just limited to the unblocking of the nose but it also decongests your sinuses that leads to a wider area of relief so that one gets a good night sleep. Naselin caters to the most critical, uncompromising occasion for all the sufferers of blocked nose, making Naselin relief the most desirable. Naselin - Shubh Ratri.
|Man: Oh my god Prajapati!
You haven’t fallen asleep today?
Guard: My nose is blocked
How will I sleep?
Man: My friend…
Try this Naselin Spray
It opens nose block
So you get a good night’s sleep
|Early Man Film Pvt Ltd - Production Company
|The Womb - Creative Agency
|Ayappa KM - Director
|Anand Menon - Executive Producer
|Milin Shah - Producer
|Kavin Jagtiani - D.O.P
|Manisha Khandelwal - Production Designer
|Suyash Khabya - Creative Team
|Pankaj Nihalani - Creative Team