KYOORIUS ADVERTISING AWARDS - Industry Craft (Art Direction > Ambient, POP, Mailers & Physical Items)

Jeep Iconography - Jeep Celica - Jeep Compass JPG
Jeep Iconography - Jeep Celica - Jeep Compass MP4 1m:27s

Jeep Iconography - Jeep Compass
Client: Jeep Celica
Entrant: Wunderman Thompson India

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Jeep Iconography - Jeep Compass - Jeep Celica

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Entry Title: Jeep Iconography
Brand: Jeep Compass
Client: Jeep Celica
Description: The Jeep Iconography film was created as an Experience Design project to bring alive the iconic design of the Jeep front grill. Drawing inspiration from hundreds of indigenous symbols and native elements from different regions of the world we created the legendary visual signature of Jeep. And designed an experiential sound track that elevated the visual language with surround sound. Together, the simplistic design of these unique elements animated to the rousing beats of an original soundscape elevated the experience of adventure and audacity that Jeep is all about. This original audio-visual experience was used as a trigger to test drive the new Jeep Compass and welcome people into the world of Jeep as they felt butterflies in their gut and excitement in their heartbeat with the roar of the Jeep.

The Jeep Iconography Experience was posted on social media channels like Facebook and Instagram and played on large screens in the Celica Jeep showroom as well, living up to the adventure ethos of Jeep and bringing alive the iconic visual language of the Design like never before. Wherever in the world you go, there’s only one Jeep.
Company Credits: Wunderman Thompson India
Individual Credits: Senthil Kumar, Chief Creative Officer, Wunderman Thompson India
Individual Credits: Arjun Mukherjee, VP & ECD, Wunderman Thompson Kolkata
Individual Credits: Sourish Mitra, Creative Supervisor, Wunderman Thompson Kolkata
Individual Credits: Anurag Acharya, Creative Director, Wunderman Thompson Kolkata
Individual Credits: Aneek Ray, Senior Art Director, Wunderman Thompson Kolkata
Individual Credits: Subhajit Mukherjee, Independent Music Director