Kyoorius Digital Awards
Social
Co-Creation & User-Generated Content
KYOORIUS DIGITAL AWARDS - Social (Co-Creation & User-Generated Content)
JPG
MP4
2m:02s
Pride From Home
Brand: 92.7 Big FM
Client: 92.7 Big FM
Baby Blue Elephant
| Entry Title: | Pride From Home |
|---|---|
| Brand: | 92.7 Big FM |
| Client: | 92.7 Big FM |
| Description: | Every June, millions of courageous people come out on the streets and express who they are. They walk holding hands, kiss who they love, and hope that the world will accept them. But 2020 changed it all. The global pandemic enforced a strict national directive that everyone follows physical distancing has led people to stop expressing themselves at public gatherings, including the Pride March. Therefore, BIG FM decided to encourage everyone to be part of the Pride parade without leaving their homes and showing support by hoisting an unusual flag from their homes' safety. People were asked to do what they do every day – put their clothes to dry but with a twist. We asked them to arrange clothes to create the Pride flag, take a picture of the same, and upload it using the hashtag #PrideFromHomeByBigFM. Various RJs from Big FM and many LGBTQ community activists, friends, and followers came together to show support. From social media promotions to mentions by RJs on-air, we garnered a 140% increase in the share of voice and earned 1.2 million worth of free media. |
| Company Credits: | 92.7 Big FM |
| Company Credits: | Dentsu mcgarrybowen |
| Individual Credits: | Chairman - Sidharth Rao |
| Individual Credits: | President - Nishi Kant |
| Individual Credits: | National Creative Director - Aalap Desai |
| Individual Credits: | General Manager - Pragati Rana |
| Individual Credits: | Associate Creative Director Art - Sreejita Chakraborty |
| Individual Credits: | Associate Creative Director Copy - Syed Sharik Hassan |
| Individual Credits: | Digital Head of Production - Nitish Sarkar |
| Individual Credits: | Group Head Art - Saurav Bannerjee |
| Individual Credits: | Art Supervisor - Aadhya Baranwal |
| Individual Credits: | Copy Supervisor - Sandipan Deb |
| Individual Credits: | Senior Copywriter - Vibhor Tyagi |
| Individual Credits: | Account Supervisor - Rhea Singh |
