Kyoorius Advertising Awards
TV & Cinema > Campaign
KYOORIUS ADVERTISING AWARDS - Film (TV & Cinema > Campaign)
Great Things Happen
Client: Shell India
Baby Blue Elephant
|Great Things Happen
|India is full of ambitious people, who believe that tomorrow will be better than today. In a country of determined dreamers with boundless energy, Shell’s mission is to move every Indian.
For many Indians, their vehicles play a significant role in bringing socioeconomic impact for themselves and their families. But for women, the lack of mobility is a towering challenge. They often have to stifle their aspirations and give up opportunities because of not being able to move around on their own.
Our campaign - Great Things Happen When We Move - shows how mobility for an everyday Indian can transcend the mundane, and be truly transformative. These films tell the stories of real women who were able to transform the future for themselves and others by giving themselves the strength that comes with mobility. It’s also a celebration of their spirit and the positivity with which they make challenges look easy. These women are our lighthouses, and an inspiration for everyone – man or woman.
|Wunderman Thompson India