Kyoorius Advertising Awards
Creativity For Good
Brand Led Campaign
KYOORIUS ADVERTISING AWARDS - Creativity For Good (Brand Led Campaign)
The Third Eye - Nihar Naturals
Client: Marico Ltd
Entrant: BBH India
Baby Brass Elephant
|Entry Title:||The Third Eye|
|Description:||Every year during Durga Pujo, thousands of people take to the streets, hopping from one pandal to the other, dancing, eating their favourite food etc. Unfortunately due to the crowd, women often are victims to groping, inappropriate touching in the crowded pandals across the city.
To help the women feel safer, Nihar Naturals partnered with the pujo Pandal Committees to install surveillance cameras but disguised in the form of Durga Maa’s watchful Third Eye.
The brand installed these cameras at strategic locations in and around the pandals as Maa Durga’s “Third eye”, watching over women pandal visitors. The footage was also shared live to the Pandal Security Officers and was also made visible to the public so that they are reminded that the Third eye is watching them. As a result women could continue having a safe care free pujo.
|Company Credits:||BBH India|
|Company Credits:||Marico Ltd|
|Individual Credits:||Russell Barrett|
|Individual Credits:||Ramchandra Patil|
|Individual Credits:||Swathy Sreekumar|
|Individual Credits:||Ananya Banga|
|Individual Credits:||Reshma Nair|
|Individual Credits:||Subhash Kamath|
|Individual Credits:||Sarita Raghavan|
|Individual Credits:||Pranoy Kanojia|
|Individual Credits:||Sriyanta Chatterjee|
|Individual Credits:||Jayshree Mourya|