Kyoorius Advertising Awards
Public Service Announcements
Social Media - Campaign
KYOORIUS ADVERTISING AWARDS - Public Service Announcements (Social Media - Campaign)
Dove #StopTheBeautyTest - Dove
Client: Hindustan Unilever Ltd
Entrant: Ogilvy India
Baby Blue Elephant
|Entry Title:||Dove #StopTheBeautyTest|
|Client:||Hindustan Unilever Ltd|
|Description:||The campaign was launched on the 25th of February and continued till the 31st of March.
The film was amplified on YouTube and Facebook in 10 languages, reaching 36 million women in one day.
Content partnership with digital platform ‘She The People’ got 1.6 million organic views.
Partnership with India’s biggest matrimonial platform – Shaadi.com for deep integration on female profiles and contextual messaging delivered additional 10 million impressions.
India’s No. 1 tennis player, Sania Mirza, shared our content with her personal story. This was followed by beauty, travel, sports & entertainment influencers, which resulted in 2 million organic views on day 1.
All in all, 192.7 years of content consumed and still counting.
|Company Credits:||Ogilvy India|
|Company Credits:||MSL India|
|Company Credits:||Mindshare India|
|Company Credits:||Chrome Pictures Media LLP|
|Individual Credits:||Kainaz Karmakar, Harshad Rajadhyaksha|
|Individual Credits:||Sukesh Nayak|
|Individual Credits:||Mihir Chanchani, Zenobia Pithawalla|
|Individual Credits:||Vishal Rajpurkar, Rishabh Thapar, Yankee Chhabra|
|Individual Credits:||Akshay Ordiya, Subhrajit Guin|
|Individual Credits:||Kirti Vivekanand Marathe, Arthi Sivakumar|
|Individual Credits:||Hephzibah Pathak, VR Rajesh|
|Individual Credits:||Prem Narayan, Abigail Dias|
|Individual Credits:||Walter Noronha|
|Individual Credits:||Sanam Chowdhry, Freea Bhikhaji|