KYOORIUS ADVERTISING AWARDS - Film (TV & Cinema > 30 to 60 Seconds)

Parachute - Star India / Disney+ Hotstar - Disney+ Hotstar JPG
Parachute - Star India / Disney+ Hotstar - Disney+ Hotstar MP4 1m:00s

Parachute - Disney+ Hotstar
Client: Star India / Disney+ Hotstar
Entrant: DDB Mudra Group

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Parachute - Disney+ Hotstar - Star India / Disney+ Hotstar

Baby Blue Elephant

Entry Title: Parachute
Brand: Disney+ Hotstar
Client: Star India / Disney+ Hotstar
Description: When a government ruling mandated all free-to-air channels to become pay-to-watch channels, most people in small-town India were left with just two government channels with a limited bouquet of shows. Which meant that they ran the same episodes over and over again. Suddenly, there was no fresh entertainment and people felt like they had watched everything that was available to watch.

This campaign was to promote Hotstar as a great alternative where they could still access the latest TV series and content, for free.
Company Credits: DDB Mudra Group
Company Credits: Early Man Film
Individual Credits: Team DDB Mudra