KYOORIUS ADVERTISING AWARDS - Public Service Announcements (Radio & Audio)

The Tale Of Sara - World For All Animal Care and Adoptions - World For All Animal Care and Adoptions JPG
The Tale Of Sara - World For All Animal Care and Adoptions - World For All Animal Care and Adoptions MP3

The Tale Of Sara - World For All Animal Care and Adoptions
Client: World For All Animal Care and Adoptions
Entrant: Ogilvy India

Share:
The Tale Of Sara - World For All Animal Care and Adoptions - World For All Animal Care and Adoptions

Baby Blue Elephant

Entry Title: The Tale Of Sara
Brand: World For All Animal Care and Adoptions
Client: World For All Animal Care and Adoptions
Description: This radio spot plays on the ever-present bias of humans versus other species. With rising cases of animal abuse through the pandemic, World For All Animal Care and Adoptions decided to tell a story with a surprising reveal at the end. The spot talks about Sara, with the listener's own bias informing them that it's a human story, where the victim is a lady called Sara. A tale, harrowing, and all-too-familiar. But, in the end, a great twist awaits.
English Translation: Tony and Sara lived together. They loved each other. But along the way, Tony changed.
He became indifferent. He started drinking heavily and would come home late, pissed drunk.
He would get abusive with Sara. There were days he would get violent and beat her up.
One night it all went out of hand. Tony beat up Sara so badly that she started screaming.
The neighbours turned a deaf ear. Sara was so badly hurt that she bled profusely.
She was pregnant. Tony knew but he didn't care. Sara bled for three straight days lying on the floor.
Tony didn't call for help. On the fourth day, Sara passed away.
He then took her body to the backyard and quietly buried it there.
Maybe it was Sara's fault that she wasn't human. She was, after all, just a dog. (SFX to highlight the point)

MVO: Domestic violence isn't always between a man & a woman.
If you know of any animal being harmed call the police, dial 100.
Issued in the public interest by World For All Animal Care and Adoptions.
Company Credits: Ogilvy India
Individual Credits: Chief Creative Officer, India: Kainaz Karmakar
Individual Credits: Chief Creative Officer, India: Harshad Rajadhyaksha
Individual Credits: Chief Creative Officer, India: Sukesh Nayak
Individual Credits: Group Creative Director: Srreram Athray
Individual Credits: Group Creative Director: Elizabeth Dias
Individual Credits: Copywriter: Arjun Suri
Individual Credits: Art Director: Vikash Kumar
Individual Credits: Creative Director: Gareth Mankoo
Individual Credits: Associate Creative Director: Sandeep Mirjolkar
Individual Credits: Senior Art Director: Abhishek Bagchi