Kyoorius Advertising Awards
Film

Fevikwik Salaam - Fevikwik
Client: Pidilite Industries Pvt Ltd
Entrant:

Blue Elephant

Entry Title:	Fevikwik Salaam
Brand:	Fevikwik
Client:	Pidilite Industries Pvt Ltd
Description:	Fixing broken objects isn’t the most exciting thing in anyone’s life. We only fix something when it’s urgent or when work stops. And when that occasion arrives how do we make people remember that there is a simple, convenient, and cheap solution – Fevikwik. We realised that with the pandemic, most of us were spending disproportionate time at home, breaking things, and finding ways to fix them for the lack of alternatives. We figured a simple insight – People fix only when things break. We hit upon the idea to turn things on their head wherein instead of asking people to fix more, we decided to reward those who break more. Because only when things break is when someone fixes them. Social Media was our medium of choice as we wanted to engage and not explain. Fevikwik Stars – A unique contest that rewards those who break things the most.
English Translation:	Fevikwik Salutes Fevikwik ‘Salaam’ Aankh moond kar chalne waalon ko Salaam Our salute to those who walk with their eyes closed. Bina chilke ke philsalne waalon ko Salaam To those who slip and trip for no reason. (Background song: Priya, we salute you.) Kone pe mug rakhne waalon ko To those keep their cups on the edge (Background song: Rajesh, we salute you.) Chori se ghar aane waalo ko To those who come home secretively (Background song: Bunty, we salute you.) Oonche sur mein gaane waalon ko Salaam To those who sing in a high pitched tone (Background song: Uncle, we salute you.) Heartbreak par phone break karne walon ko Salaam To those who break their phones after heartbreaks Galti se mistake karne waalo ko To those who make mistakes, by mistake (Background song: Sonu, we salute you.) Cheesein break karne walon ko To those who break things (Background song: Sushma, we salute you.) Jitane waalee Who make the team win Harane walee, Who make the team lose Laparwah ke shehen shaho ko To the champions of recklessness Fevikwik salaam karta hai.. Fevikwik salutes you Kyu ki koi todte hai tabhi toh jodte hai.. Because it’s only when someone breaks, can someone can fix. Presenting Fevikwik Stars. Presenting Fevikwik Stars. Cheezein todne ke champions ko tag keejiye, aur jeetiye dheron inaam. Tag the champions who break things and win many rewards. Salaam Salute.
Company Credits:	Ogilvy India
Individual Credits:	Harshad Rajadhyaksha - Chief Creative Officer – India
Individual Credits:	Kainaz Karmakar - Chief Creative Officer – India
Individual Credits:	Sukesh Nayak - Chief Creative Officer - India
Individual Credits:	Anurag Agnihotri - Managing Partner - Creative (West)
Individual Credits:	Rohit Devgun - Executive Creative Director
Individual Credits:	Saurabh Dikshit - Group Creative Director
Individual Credits:	Anupama Sirsalewala - Associate Creative Director
Individual Credits:	Raj Joshi - Creative Controller
Individual Credits:	Sandesh Kargutkar - Art Director