KYOORIUS DIGITAL AWARDS - Creative Use Of Data (Targeting)

#NotJustACadburyAd - Mondelez India - Cadbury Celebrations JPG
#NotJustACadburyAd - Mondelez India - Cadbury Celebrations MP4 2m:00s

#NotJustACadburyAd - Cadbury Celebrations
Client: Mondelez India
Entrant: Ogilvy India

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#NotJustACadburyAd - Cadbury Celebrations - Mondelez India

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Entry Title: #NotJustACadburyAd
Brand: Cadbury Celebrations
Client: Mondelez India
Description: The pandemic of 2020 hit the small business owned local stores hard as more people switched to e-commerce. Most of them had no digital footprint. Since our brand stands for generosity and celebrating festivities together, we featured many of these local stores in our Diwali ad. We made use of pin code based data to feature different local stores in the same ad. Ads were shown in a geo-targeted manner to viewers wherein the stores featured were the local stores near them. This way the local stores got a platform and we encouraged people to buy from them, making it a happy Diwali for everyone.
Company Credits: Ogilvy India
Company Credits: Wavemaker
Company Credits: Country Boyz Films
Company Credits: DeltaX
Individual Credits: Sukesh Nayak - Chief Creative Officer, Copywriter
Individual Credits: Kainaz Karmakar - Chief Creative Officer
Individual Credits: Harshad Rajadhyaksha - Chief Creative Officer
Individual Credits: Neville Shah - Executive Creative Director, Copywriter
Individual Credits: Hemant Sharma - Senior Creative Director, Copywriter
Individual Credits: Sagar Jadhav - Creative Director, Art Director
Individual Credits: Prakash Nair - Associate President & Integrated Brand Team Leader
Individual Credits: Antara Suri - Senior Vice President
Individual Credits: Neha Shah - Client Services Director
Individual Credits: Ganapathy Balagopalan - Head of Strategic Planning
Individual Credits: Bhakti Malik - Vice President (Planning)
Individual Credits: Prasidh Dalvi - Planning Director