KYOORIUS ADVERTISING AWARDS - Broadcast (Promos)

Crazy Kids - Novidigital Entertainment Pvt Ltd - Disney+ Hotstar VIP JPG
Crazy Kids - Novidigital Entertainment Pvt Ltd - Disney+ Hotstar VIP MP4 1m:00s

Crazy Kids - Disney+ Hotstar VIP
Client: Novidigital Entertainment Pvt Ltd
Entrant: DDB Mudra Group

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Crazy Kids - Disney+ Hotstar VIP - Novidigital Entertainment Pvt Ltd

Baby Blue Elephant

Entry Title: Crazy Kids
Brand: Disney+ Hotstar VIP
Client: Novidigital Entertainment Pvt Ltd
Description: On Day 15 of a nation-wide lockdown, Disney+ Hotstar decided to launch in India, with a special offering for kids. While getting used to the lockdown was hard for everyone, we realized it had hit kids the worst. Cooped up at home all day, with nothing to do, with no one to play with, kids, bubbling with energy, were taking out their irritation by raising hell on their poor parents.

The film mirrors this hell through a montage of such devilish kids throwing fits and wreaking havoc at home, set to a gibberish soundtrack that captures the absurd position parents and kids had found themselves in, being locked down together. And offers parents a virtual hug through a simple solution of keeping their kids busy by letting them spend time with their favourites.
English Translation: Angry Father: Rajvi, stop doing this! How many times have i told you!

Baloo: Relax kid.

MVO: Disney+ Hotstar VIP is here.
In Hindi.
Now your kids will have their favourites to keep them entertained.

Pumba: I'll walk him every day. Will clean his mess. Will sing lullabies too!

MVO: Parents, relax. We've got this.
Company Credits: DDB Mudra Group
Company Credits: 10 films
Individual Credits: Team DDB Mudra Group