Kyoorius Advertising Awards
KYOORIUS ADVERTISING AWARDS - Broadcast (Promos)
Brand: Disney+ Hotstar VIP
Client: Novidigital Entertainment Pvt Ltd
Baby Blue Elephant
|Disney+ Hotstar VIP
|Novidigital Entertainment Pvt Ltd
|On Day 15 of a nation-wide lockdown, Disney+ Hotstar decided to launch in India, with a special offering for kids. While getting used to the lockdown was hard for everyone, we realized it had hit kids the worst. Cooped up at home all day, with nothing to do, with no one to play with, kids, bubbling with energy, were taking out their irritation by raising hell on their poor parents.
The film mirrors this hell through a montage of such devilish kids throwing fits and wreaking havoc at home, set to a gibberish soundtrack that captures the absurd position parents and kids had found themselves in, being locked down together. And offers parents a virtual hug through a simple solution of keeping their kids busy by letting them spend time with their favourites.
|Angry Father: Rajvi, stop doing this! How many times have i told you!
Baloo: Relax kid.
MVO: Disney+ Hotstar VIP is here.
Now your kids will have their favourites to keep them entertained.
Pumba: I'll walk him every day. Will clean his mess. Will sing lullabies too!
MVO: Parents, relax. We've got this.
|DDB Mudra Group
|Team DDB Mudra Group