Kyoorius Advertising Awards
Screens & Events
KYOORIUS ADVERTISING AWARDS - Film (Screens & Events)
Inflight Safety Video
Client: Tata SIA Ltd
|Inflight Safety Video
|Tata SIA Ltd
|In-flight safety videos are usually the last thing airline passengers want to watch. They're also, however, one of the most important things for them to watch. We realised that the only way to make our passengers watch an in-flight safety video, was to actually make it worth watching.
We decided to make a safety video that does the job but also connects to the heart of India, and showcases India to the world in a manner hitherto unheard of. And thus was born the most unique in-flight safety video in the history of Indian aviation.
The video features a Yoga instructor demonstrating the necessary safety instructions through various Asanas, as we take the viewer on a relaxing journey to some of the most picturesque and off-beat locations across India. And in doing so, we succeeded in giving our passengers an unprecedented and unforgettable experience.
|FCBIndia Advertising LLP