Kyoorius Advertising Awards
Experience & Activation
Contests & Games
KYOORIUS ADVERTISING AWARDS - Experience & Activation (Contests & Games)
Nimyle Cleaning Champion - Nimyle
Entrant: Ogilvy India
Baby Blue Elephant
|Entry Title:||Nimyle Cleaning Champion|
|Description:||When the pandemic caused a nation-wide lockdown in India, everybody was introduced to ‘working from home’ for the first time. While both men and women were forced to adapt to WFH, doing housework ended up becoming just the women’s responsibility.
We wanted to encourage men to start helping at home by cleaning the floors, at the very least.
So, we launched India’s (and possibly the world’s) first-ever celebrity floor-cleaning reality show called Nimyle Cleaning Champions.
Our contestants: West Bengal’s biggest male celebrities
Their challenge: Cleaning their home floors better than others
The host: Bengali superstar Prosenjit Chatterjee
In every episode, celebrities mopped their home floors in creative ways – using cleaning to squeeze in a workout, practice a hobby, etc. and they encouraged other men to do the same. It aired on TV and voting lines were enabled via social media. The response received was phenomenal!
Nimyle Cleaning Champions inspired men throughout West Bengal to be cleaning champions in their own homes. So much so, that in months after its launch, seasons 2 and 3 were launched in the states of Tamil Nadu and Andhra Pradesh, on popular demand!
This is how with one simple idea, we motivated our men to not just work from home, but also work for home.
|Company Credits:||Ogilvy India|
|Individual Credits:||Kainaz Karmakar, Chief Creative Officer|
|Individual Credits:||Harshad Rajadhyaksha, Chief Creative Officer|
|Individual Credits:||Sukesh Nayak, Chief Creative Officer|
|Individual Credits:||Fritz Gonsalves, Group Creative Director|
|Individual Credits:||Jayesh Raut, Senior Creative Director|
|Individual Credits:||Vanessa Dcunha, Senior Copywriter|
|Individual Credits:||Ria Jatakia, Senior Visualizer|
|Individual Credits:||Apurva Hadap, Art Director|
|Individual Credits:||Roshni Mohan, Vice President - Account Management|
|Individual Credits:||Hitesh Rakhecha, Account Supervisor|
|Individual Credits:||Ganapathy Balagopalan, Head of Strategic Planning|
|Individual Credits:||Nirav Parekh, Vice President - Planning|