Kyoorius Advertising Awards
Film Craft
Writing & Scripts
KYOORIUS ADVERTISING AWARDS - Film Craft (Writing & Scripts)
JPG
MP4
35s
Done Sir
Brand: Cadbury 5 Star
Client: Mondelez India
Baby Blue Elephant
Entry Title: | Done Sir |
---|---|
Brand: | Cadbury 5 Star |
Client: | Mondelez India |
Description: | While most brands ask the audience to 'do' things, 5 Star chocolate has been taking a bold counter-culture stance with its tagline "Eat 5 Star. Do nothing." Through all our communication, we have been building a strong and compelling case for why it's sometimes best to simply do nothing. This film is yet another illustration of that counter-intuitive philosophy. It tells the story of an employee who dares to NOT laugh at his boss's terrible joke, and just do nothing instead. |
Company Credits: | Ogilvy India |
Company Credits: | The Pack |
Individual Credits: | Ogilvy Creative Team |