KYOORIUS ADVERTISING AWARDS
- Film Craft
(Writing & Scripts)
Done Sir - Cadbury 5 Star
Client: Mondelez India
Entrant: Ogilvy India
Baby Blue Elephant
|
Entry Title:
|
Done Sir |
|
Brand:
|
Cadbury 5 Star |
|
Client:
|
Mondelez India |
| Description: |
While most brands ask the audience to 'do' things, 5 Star chocolate has been taking a bold counter-culture stance with its tagline "Eat 5 Star. Do nothing." Through all our communication, we have been building a strong and compelling case for why it's sometimes best to simply do nothing. This film is yet another illustration of that counter-intuitive philosophy. It tells the story of an employee who dares to NOT laugh at his boss's terrible joke, and just do nothing instead. |
| Company Credits: |
Ogilvy India |
| Company Credits: |
The Pack |
| Individual Credits: |
Ogilvy Creative Team |
JPG
MP4
35s
