KYOORIUS ADVERTISING AWARDS - Film Craft (Writing & Scripts)

Done Sir - Mondelez India - Cadbury 5 Star JPG
Done Sir - Mondelez India - Cadbury 5 Star MP4 35s

Done Sir
Brand: Cadbury 5 Star
Client: Mondelez India


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Done Sir - Cadbury 5 Star - Mondelez India

Baby Blue Elephant

Entry Title: Done Sir
Brand: Cadbury 5 Star
Client: Mondelez India
Description: While most brands ask the audience to 'do' things, 5 Star chocolate has been taking a bold counter-culture stance with its tagline "Eat 5 Star. Do nothing." Through all our communication, we have been building a strong and compelling case for why it's sometimes best to simply do nothing. This film is yet another illustration of that counter-intuitive philosophy. It tells the story of an employee who dares to NOT laugh at his boss's terrible joke, and just do nothing instead.
Company Credits: Ogilvy India
Company Credits: The Pack
Individual Credits: Ogilvy Creative Team
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