Kyoorius Advertising Awards
Ambient & Point Of Purchase
KYOORIUS ADVERTISING AWARDS - Outdoor (Ambient & Point Of Purchase)
Escape Valentine's Day - Cadbury 5 Star
Client: Mondelez India
Entrant: Ogilvy India
Baby Blue Elephant
|Entry Title:||Escape Valentine's Day|
|Brand:||Cadbury 5 Star|
|Description:||Over the years, Valentine's Day has become a bigger deal that it was, mainly thanks to brands and restaurants capitalizing on the occasion and urging their audiences to make the most of the day.
But this year, 5Star had quite the opposite to say. We asked people to avoid the crowds, ignore the hype, dodge unnecessary pressures, and just Do Nothing. We turned cheesy Valentine's day gifts into furniture for people to sit on and do nothing instead.
The unexpected counter-culture take got the brand unprecedented attention. Not only was it one of the most successful campaigns to date, the campaign was also featured among the TOP 20 TRENDING VIDEOS on YouTube.
|Company Credits:||Ogilvy India|
|Company Credits:||Chasing Butterflies|
|Individual Credits:||Ogilvy Creative Team|