KYOORIUS ADVERTISING AWARDS - Outdoor (Ambient & Point Of Purchase)

Escape Valentine's Day - Mondelez India - Cadbury 5 Star JPG
Escape Valentine's Day - Mondelez India - Cadbury 5 Star MP4 1m:04s

Escape Valentine's Day - Cadbury 5 Star
Client: Mondelez India
Entrant: Ogilvy India

Share:
Escape Valentine's Day - Cadbury 5 Star - Mondelez India

Baby Blue Elephant

Entry Title: Escape Valentine's Day
Brand: Cadbury 5 Star
Client: Mondelez India
Description: Over the years, Valentine's Day has become a bigger deal that it was, mainly thanks to brands and restaurants capitalizing on the occasion and urging their audiences to make the most of the day.

But this year, 5Star had quite the opposite to say. We asked people to avoid the crowds, ignore the hype, dodge unnecessary pressures, and just Do Nothing. We turned cheesy Valentine's day gifts into furniture for people to sit on and do nothing instead.

The unexpected counter-culture take got the brand unprecedented attention. Not only was it one of the most successful campaigns to date, the campaign was also featured among the TOP 20 TRENDING VIDEOS on YouTube.
Company Credits: Ogilvy India
Company Credits: Chasing Butterflies
Individual Credits: Ogilvy Creative Team