KYOORIUS ADVERTISING AWARDS
- Creativity For Good
(Brand Led Campaign)
#NotJustACadburyAd
Brand: Cadbury Celebrations
Client: Mondelez India
Baby Brass Elephant
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Entry Title:
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#NotJustACadburyAd |
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Brand:
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Cadbury Celebrations |
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Client:
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Mondelez India |
| Description: |
The pandemic of 2020 hit the small business owned local stores hard as more people switched to e-commerce. Most of them had no digital footprint. Since our brand stands for generosity and celebrating festivities together, we featured many of these local stores in our Diwali ad. We made use of pin code based data to feature different local stores in the same ad. Ads were shown in a geo-targeted manner to viewers wherein the stores featured were the local stores near them. This way the local stores got a platform and we encouraged people to buy from them, making it a happy Diwali for everyone. |
| Company Credits: |
Ogilvy India |
| Company Credits: |
Wavemaker |
| Company Credits: |
Country Boyz Films |
| Company Credits: |
DeltaX |
| Individual Credits: |
Sukesh Nayak - Chief Creative Officer, Copywriter |
| Individual Credits: |
Kainaz Karmakar - Chief Creative Officer |
| Individual Credits: |
Harshad Rajadhyaksha - Chief Creative Officer |
| Individual Credits: |
Neville Shah - Executive Creative Director, Copywriter |
| Individual Credits: |
Hemant Sharma - Senior Creative Director, Copywriter |
| Individual Credits: |
Sagar Jadhav - Creative Director, Art Director |
| Individual Credits: |
Prakash Nair - Associate President & Integrated Brand Team Leader |
| Individual Credits: |
Antara Suri - Senior Vice President |
| Individual Credits: |
Neha Shah - Client Services Director |
| Individual Credits: |
Ganapathy Balagopalan - Head of Strategic Planning |
| Individual Credits: |
Bhakti Malik - Vice President (Planning) |
| Individual Credits: |
Prasidh Dalvi - Planning Director |
JPG
MP4
2m:00s
