Kyoorius Advertising Awards
Sound Design & Use Of Music
KYOORIUS ADVERTISING AWARDS - Film Craft (Sound Design & Use Of Music)
Love In Our Own Way
Client: MTCH India Services Pvt Ltd
|Love In Our Own Way
|MTCH India Services Pvt Ltd
|Owing to the pandemic and social distancing, dating and physical meetings have significantly gone down, and people are looking for new ways to date and connect through dating apps, which saw a surge in users.
The campaign was directed towards Gen Z, which is known to make decisions for themselves, and do not rely on others to help them with their problems. They are solution oriented and outgoing.
We created a 92 second film, showcasing dating during a pandemic with our TG finding creative hacks to keep dating despite problems and that too in a safe way. The situations and the experiences illustrated in the film were inspired from true life stories of the Tinder users.
The film was backed by an original track sung by Raja Kumari, who is considered an icon by today’s Gen Z.
|Ransom Films Pvt Ltd
|Production House – RANSOM FILM
|Director – JESS KOHL
|Creative Producer - BHARAT SIKKA
|Producer - AKSHITI GOLERIA
|DOP – TASSADUQ HUSSAIN
|Music Composer - MIKEY McCLEARY
|Vocalist - RAJA KUMARI
|Lyricists : RAJA KUMARI, SABA AZAD, MIKEY McCLEARY
|Editor – HASANI FRANKE, RACHIT MEHTA
|Colorist - CHRISTIAN LEIVA