KYOORIUS ADVERTISING AWARDS - Film Craft (Sound Design & Use Of Music)

Love In Our Own Way - MTCH India Services Pvt Ltd - Tinder PNG
Love In Our Own Way - MTCH India Services Pvt Ltd - Tinder MP4 1m:32s

Love In Our Own Way - Tinder
Client: MTCH India Services Pvt Ltd
Entrant: Ransom Films Pvt Ltd

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Love In Our Own Way - Tinder - MTCH India Services Pvt Ltd

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Entry Title: Love In Our Own Way
Brand: Tinder
Client: MTCH India Services Pvt Ltd
Description: Owing to the pandemic and social distancing, dating and physical meetings have significantly gone down, and people are looking for new ways to date and connect through dating apps, which saw a surge in users.

The campaign was directed towards Gen Z, which is known to make decisions for themselves, and do not rely on others to help them with their problems. They are solution oriented and outgoing.

We created a 92 second film, showcasing dating during a pandemic with our TG finding creative hacks to keep dating despite problems and that too in a safe way. The situations and the experiences illustrated in the film were inspired from true life stories of the Tinder users.

The film was backed by an original track sung by Raja Kumari, who is considered an icon by today’s Gen Z.
Company Credits: Ransom Films Pvt Ltd
Company Credits: BBH INDIA
Company Credits: TINDER INDIA
Individual Credits: Production House – RANSOM FILM
Individual Credits: Director – JESS KOHL
Individual Credits: Creative Producer - BHARAT SIKKA
Individual Credits: Producer - AKSHITI GOLERIA
Individual Credits: DOP – TASSADUQ HUSSAIN
Individual Credits: Music Composer - MIKEY McCLEARY
Individual Credits: Vocalist - RAJA KUMARI
Individual Credits: Lyricists : RAJA KUMARI, SABA AZAD, MIKEY McCLEARY
Individual Credits: Editor – HASANI FRANKE, RACHIT MEHTA
Individual Credits: Colorist - CHRISTIAN LEIVA