Kyoorius Advertising Awards
Copywriting > Press
KYOORIUS ADVERTISING AWARDS - Industry Craft (Copywriting > Press)
Brand: The Hindu
Client: The Hindu Group
Baby Blue Elephant
|The Hindu Group
|The Hindu is one of the most respected English Dailies in India due to its fearless brand of journalism, strong legacy and the benchmark it has set with the language. The Hindu has never shied away from voicing its opinion across topics those are politically and socially sensitive.
A week before World Environment Day, in the Southern part of India, a wild elephant was killed with a fruit laced with explosives. It shook the nation. The Hindu wanted a hard-hitting message delivered to its readers on the indifference and cruelty towards animals handed out by the humans. This ad was the result.