KYOORIUS ADVERTISING AWARDS - Film (TV & Cinema > 30 to 60 Seconds)

Skin In The Game - Motilal Oswal Asset Management Company - Motilal Oswal Asset Management Company JPG
Skin In The Game - Motilal Oswal Asset Management Company - Motilal Oswal Asset Management Company MP4 50s

Skin In The Game - Motilal Oswal Asset Management Company
Client: Motilal Oswal Asset Management Company
Entrant: Motilal Oswal Financial Services Ltd

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Skin In The Game - Motilal Oswal Asset Management Company - Motilal Oswal Asset Management Company

Blue Elephant

Entry Title: Skin In The Game
Brand: Motilal Oswal Asset Management Company
Client: Motilal Oswal Asset Management Company
Description: Objective:
In mutual funds, you are handing over your savings in the hope that the brand is able to deliver in the future. Recent market volatility has forced investors to re-evaluate their "Trustmarks"

Trust:
However; when it comes to trust, actions speak louder than words. Trust is one thing which you can’t buy. It has to be demonstrated. Our promoters and the company are the largest investors in their own funds with over Rs 31 billion. A true case of putting your money where your mouth is! This 'skin in the game' proposition was an opportunity to demonstrate our conviction and why investors should trust us.
Idea: The creative idea to communicate this proposition was inspired by signs across various food outlets in India - "The owner of this restaurant also eats here". We used this popular and relatable phenomenon as a visual metaphor to demonstrate the proposition.
Company Credits: Motilal Oswal Financial Services Ltd