Kyoorius Advertising Awards
Film

Love In Our Own Way - Tinder
Client: MTCH India Services Pvt Ltd
Entrant:

Baby Blue Elephant

Entry Title:	Love In Our Own Way
Brand:	Tinder
Client:	MTCH India Services Pvt Ltd
Description:	Owing to the pandemic and social distancing, dating and physical meetings have significantly gone down, and people are looking for new ways to date and connect through dating apps, which saw a surge in users. The campaign was directed towards Gen Z, which is known to make decisions for themselves, and do not rely on others to help them with their problems. They are solution oriented and outgoing. We created a 92 second film, showcasing dating during a pandemic with our TG finding creative hacks to keep dating despite problems and that too in a safe way. The situations and the experiences illustrated in the film were inspired from true life stories of the Tinder users. The film was backed by an original track sung by Raja Kumari, who is considered an icon by today’s Gen Z.
English Translation:	Lyrics: La la la la Love in our own way La la la la Live in our own way Ha ha ha ha Hum jo bhi chaahein (what we desire) Wo milega Wo milega humein (That’s what we find) What it feels like Chemistry high So what we gonna do? Yeah we got What we wanted Apna jadoo (Our own magic) La la la la Love in our own way Dil bole Tu karle Baatein shuru (The heart says Let’s get talking) Let’s go now Make it happen Apna jadoo (Our own magic) Aaja milke, haske, khulke jeete hain hum (Come on now let’s live, laugh, and be free together) La la la la Love in our own way La la la la Live in our own way Ha ha ha ha Hum jo bhi chaahein (what we desire) Wo milega Wo milega humein (That’s what we find)
Company Credits:	BBH India
Company Credits:	Tinder India
Individual Credits:	CEO, BBH-PWW India:  Subhash Kamath
Individual Credits:	CEO and CCO, BBH-PWW India: Russell Barrett
Individual Credits:	CSO and CEO, BBH-PWW India: Sanjay Sharma
Individual Credits:	Managing Director: Arvind Krishnan
Individual Credits:	ECD and Writer: Vasudha Misra
Individual Credits:	Creative Partner: Ttarangg Manoj
Individual Credits:	Creative Partner: Rodrigues Robert
Individual Credits:	Head of Production: Rahul Kulkarni
Individual Credits:	Business Director: Rajat Pandey
Individual Credits:	Business Partner: Manas Dewan
Individual Credits:	Strategy Director: Pranoy Kanojia
Individual Credits:	Strategy Partner: Arshavi Buch