Kyoorius Advertising Awards
Film
Online Films > More Than 60 Seconds
KYOORIUS ADVERTISING AWARDS - Film (Online Films > More Than 60 Seconds)


Love In Our Own Way - Tinder
Client: MTCH India Services Pvt Ltd
Entrant:

Baby Blue Elephant
Entry Title: | Love In Our Own Way |
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Brand: | Tinder |
Client: | MTCH India Services Pvt Ltd |
Description: | Owing to the pandemic and social distancing, dating and physical meetings have significantly gone down, and people are looking for new ways to date and connect through dating apps, which saw a surge in users. The campaign was directed towards Gen Z, which is known to make decisions for themselves, and do not rely on others to help them with their problems. They are solution oriented and outgoing. We created a 92 second film, showcasing dating during a pandemic with our TG finding creative hacks to keep dating despite problems and that too in a safe way. The situations and the experiences illustrated in the film were inspired from true life stories of the Tinder users. The film was backed by an original track sung by Raja Kumari, who is considered an icon by today’s Gen Z. |
English Translation: | Lyrics: La la la la Love in our own way La la la la Live in our own way Ha ha ha ha Hum jo bhi chaahein (what we desire) Wo milega Wo milega humein (That’s what we find) What it feels like Chemistry high So what we gonna do? Yeah we got What we wanted Apna jadoo (Our own magic) La la la la Love in our own way Dil bole Tu karle Baatein shuru (The heart says Let’s get talking) Let’s go now Make it happen Apna jadoo (Our own magic) Aaja milke, haske, khulke jeete hain hum (Come on now let’s live, laugh, and be free together) La la la la Love in our own way La la la la Live in our own way Ha ha ha ha Hum jo bhi chaahein (what we desire) Wo milega Wo milega humein (That’s what we find) |
Company Credits: | BBH India |
Company Credits: | Tinder India |
Individual Credits: | CEO, BBH-PWW India: Subhash Kamath |
Individual Credits: | CEO and CCO, BBH-PWW India: Russell Barrett |
Individual Credits: | CSO and CEO, BBH-PWW India: Sanjay Sharma |
Individual Credits: | Managing Director: Arvind Krishnan |
Individual Credits: | ECD and Writer: Vasudha Misra |
Individual Credits: | Creative Partner: Ttarangg Manoj |
Individual Credits: | Creative Partner: Rodrigues Robert |
Individual Credits: | Head of Production: Rahul Kulkarni |
Individual Credits: | Business Director: Rajat Pandey |
Individual Credits: | Business Partner: Manas Dewan |
Individual Credits: | Strategy Director: Pranoy Kanojia |
Individual Credits: | Strategy Partner: Arshavi Buch |