Kyoorius Advertising Awards
Film

#MeriBetiStrong - Clinic Plus
Client: Hindustan Unilever Ltd
Entrant: Ogilvy India

Blue Elephant

Entry Title:	#MeriBetiStrong
Brand:	Clinic Plus
Client:	Hindustan Unilever Ltd
Description:	As part of the Brand Purpose, Clinic Plus, a shampoo that reaches 80% of India's households and that talks to mothers and young daughters, we wanted to give an inspiring message: When you raise your voice against domestic violence, you make your daughter strong.
English Translation:	Ma, teach me please... Raise me to become a doctor. Then I will bandage your hands. And apply medicine on your cheeks. Ma, raise me to become a teacher. Then, I will teach dad a lesson. I'll send home a note and call his parents. Raise me to become a pilot. I'll put you in my airplane. And we will fly away from dad. Now take the right part... and now the left. Ma, raise me to become strong. Then I will protect you. I'll come and stand, between dad and you. Every daughter asks her mother... Ma, why do you suffer in silence? Raise your voice against domestic violence. Find your strength and teach your daughter to be strong.
Company Credits:	Ogilvy India
Individual Credits:	Kainaz Karmakar - Chief Creative Officer - India
Individual Credits:	Harshad Rajadhyaksha - Chief Creative Officer - India
Individual Credits:	Sukesh Nayak - Chief Creative Officer - India
Individual Credits:	Anurag Agnihotri - Managing Partner, Creative (West)
Individual Credits:	Anurag Agnihotri - Copywriter
Individual Credits:	Shahrukh Irani - Group Creative Director