KYOORIUS ADVERTISING AWARDS - Film (Online Films > More Than 60 Seconds)

#ReadTheSigns - Cadabams Group - Cadabams Group JPG
#ReadTheSigns - Cadabams Group - Cadabams Group MP4 1m:59s

#ReadTheSigns - Cadabams Group
Client: Cadabams Group
Entrant: Vanilla Films LLP

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#ReadTheSigns - Cadabams Group - Cadabams Group

Baby Blue Elephant

Entry Title: #ReadTheSigns
Brand: Cadabams Group
Client: Cadabams Group
Description: The film showcases a series of real-life situations where people are shown attending to physical injuries of their dear ones whereas the real issue is shrugged off as just the ‘need to chill’. After all, one cannot see mental health issues and the film rightly points that out, "Not all wounds are visible”

Given the times, unfortunately, most of us or the ones around us are dealing with a similar crisis at various levels. While very few acknowledge it and address the issue, most of them ignore it. This is an issue we as a society have failed to understand. We all claim to be aware of this issue but ‘Are we really?’ The purpose behind this campaign is to prompt people to have real conversations, talk about how they feel, and encourage the ones around them to understand the signs of mental health issues.
Company Credits: Vanilla Films LLP
Company Credits: Cadabams Group
Company Credits: The Logical Indian
Individual Credits: Director: Harshik Suraiya
Individual Credits: Writers: Harshik Suraiya, Akshat Trivedi, Vivek Unnikrishnan
Individual Credits: Executive Producers: Vinit Bhatt, Chintan Pandav
Individual Credits: Marketing Producer: Shivangi Rathi
Individual Credits: Storyboards: Girish Malap
Individual Credits: DOP: Lakhan Rathore
Individual Credits: Casting: Castingwaala Company
Individual Credits: Music: The Jamroom
Individual Credits: Editor: Chintan Pandav