Advertising
Outdoor

TATA AIA - Karlo Shaadi Ki Poori Tayari - OOH Campaign
Brand: TATA AIA
Client: TATA AIA
Entrant: Admatazz

The First List

Entry Title:	TATA AIA - Karlo Shaadi Ki Poori Tayari - OOH Campaign
Brand:	TATA AIA
Client:	TATA AIA
Entrant Company:	Admatazz
Title:	TATA AIA - JIT Placement
Title:	TATA AIA - ORRA Placement
Title:	TATA AIA - Pernia Placement
Title:	TATA AIA - Kings Placement
Description:	Background: During March-April, wedding shopping planning peaks as families prepare for ceremonies, fueling the $75 billion Indian wedding industry. Yet, Life Insurance, a critical item, often goes overlooked. Our campaign was launched during this topical period to make Life Insurance a key part of wedding preparations. Strategy: Our goal was to encourage wedding shoppers to add Life Insurance to their shopping lists, ensuring they are fully prepared for marriage. This aligned with TATA AIA’s brand proposition “Har Waqt Ke Liye Taiyaar,” inspiring our campaign “Karlo Shaadi ki Poori Taiyaari.” Ads were strategically placed outside popular designer, jewelry, and watch stores to capture the audience's attention as they were about to enter, with creative headlines and visuals driving their viral spread. Execution: Ads were positioned on billboards right outside or adjacent to popular wedding stores, visible just before shoppers entered. Our ad copy and visuals leveraged this placement by integrating neighboring brands into our campaign through relatable headlines and two arrows. Outcome: The campaign quickly went viral, with users, meme pages, creators, and even news websites sharing the images. Reach- 4.6 million and Engagement 194k in just one week
English Translation:	Creative 1 - Just In Time: To get ready on time *pointing at JIT watch store* To be ready for all times *pointing at TATA AIA logo* Tagline: Be fully prepared for your wedding #PrepareForAllTimes Creative 2 - Orra: Jewellery for your soon to be hero *pointing at Orra Jewellery store* Life insurance for your soon to be hero *pointing at TATA AIA logo* Tagline: Be fully prepared for your wedding #PrepareForAllTimes Creative 3 - Pernia's Pop up Shop: Lehenda for life partner *pointing at Pernia's* Life insurance for life partner *pointing at TATA AIA logo* Tagline: Be fully prepared for your wedding #PrepareForAllTimes Creative 4 - The best suit for your wedding *pointing at King's store* The best suited insurance for life *pointing at TATA AIA logo* Tagline: Be fully prepared for your wedding #PrepareForAllTimes
Company Credits:	Admatazz
Company Credits:	TATA AIA
Individual Credits:	Yashvi Shah - Creative Lead on Campaign(Admatazz)
Individual Credits:	Ronak Variava - Senior Graphic Designer (Admatazz)
Individual Credits:	Sachin Acharya - Associate Art Director (Admatazz)
Individual Credits:	Yasha Shah - Media Buyer (Admatazz)
Individual Credits:	Parth Gandhi - Group Head of Media (Admatazz)
Individual Credits:	Yash Chandiramani - Founder of Admatazz and Chief Strategist on the campaign (Admatazz)
Individual Credits:	Avanthika Ravichandran - Associate Creative Director (Admatazz)
Individual Credits:	Girish Kalra - Chief Marketing Officer (TATA AIA)
Individual Credits:	Nimit Kathuria - AVP - Digital Marketing (TATA AIA)
Individual Credits:	Aruna Balkrishna - Vice President of Brand Marketing and Corporate Communications (TATA AIA)
Individual Credits:	Royce Fernandes - Brand Marketing (TATA AIA)