Experience & Engagement
Creative Use Of Data
Real-Time
EXPERIENCE & ENGAGEMENT - Creative Use Of Data (Real-Time)
JPG
MP4
2m:09s
Harpic Loocator #BeFreeToPee
Brand: Harpic India
Client: Reckitt
Entrant: tgthr.
The First List
| Entry Title: | Harpic Loocator #BeFreeToPee |
|---|---|
| Brand: | Harpic India |
| Client: | Reckitt |
| Entrant Company: | tgthr. |
| Description: | In India, men pee anywhere. Walls, roads, trees – the world is their loo. But for women, finding a public loo is a nightmare. A constant pain when they step outside their homes for work, shopping, socialization, or anything else. But their nightmare doesn’t end when they find one. 70% of women experience fear and disgust at public loos. Because they are filthy, smelly, sometimes with no running water, electricity or even doors. That’s why 81% women even don’t drink water, even in the scorching summer heat. Putting their health at risk of problems like UTIs, severe dehydration, heat strokes and long-term bladder and kidney issues. Harpic launched the Loocator – an app that helps women find, rate and add clean public loos. Built on top of Google API, this app is created with unique, advanced features that help in loo discoverability and shareability. Ratings and review feature gives women the right to choose the best loo to use near them while adding feature helps them add new, usable loos – a feature of critical relevance for women trying to find loos in less explored places. With the #BeFreeToPee campaign, this unspoken yet fundamental problem was brought to the forefront of Indian minds. |
| Company Credits: | Reckitt |
| Company Credits: | tgthr. |
| Individual Credits: | Aalap Desai - Chief Creative Officer & Co-Founder, tgthr. |
| Individual Credits: | Rahul Vengalil - Chief Executive Officer & Co-Founder, tgthr. |
| Individual Credits: | Saurabh Jain - Regional Marketing Director, Reckitt |
| Individual Credits: | Anadi Sah - National Creative Director, Chief Innovation Officer & Founding Partner, tgthr. |
| Individual Credits: | Vibhor Yadav - Regional Creative Officer - North and South & Founding Partner, tgthr. |
| Individual Credits: | Pragati Rana - Regional Creative Officer - West, Head of Originals & Founding Partner, tgthr. |
| Individual Credits: | Anirudh Venugopal - Sr. Creative Director, Head of Culture & Founding Partner, tgthr. |
| Individual Credits: | Nitish Sarkar - Digital Production Lead & Head of AI Studio, tgthr. |
| Individual Credits: | Rohit Varghese - Sr. Vice President & Founding Partner, tgthr. |
| Individual Credits: | Hitank Kedia - Producer & Creative Consultant |
| Individual Credits: | Arjuna Gaur - Creative Consultant |
| Individual Credits: | Aanchal Jauhari - Content Strategist, Hygiene, Reckitt | Aman Chhabra - IT & Digital Manager, Reckitt | Bavneet Sandhu - Audience Strategist, Hygiene, Reckitt |
| Individual Credits: | Amrita Ramanathan - Category Marketing Manager, Harpic, Reckitt |
| Individual Credits: | Aanchal Sharma - Digital Lead, SOA, Reckitt |
| Individual Credits: | Pankaj Agrawal - Brand Manager, Harpic, Reckitt |
| Individual Credits: | Ravi Bhatnagar - Director, External Affairs & Partnerships, Reckitt |
| Individual Credits: | Devang Bhavsar - Director | Bharathwaaj Subbu - DOP | Hanif Shiekh - Music Director |
| Individual Credits: | Megha Varma - Client Partner Digital, Wavemaker | Kashika Gulati - Senior Account Manager, Avian WE |
| Individual Credits: | Badal Ramakrishna - Offline Editor | Rahil Merchant - Colorist | Hitesh Soni - VFX Supervisor |
| Individual Credits: | S Kumar - Creative Consultant | S Jain - Creative Consultant | S Chakraborty - Creative Consultant |
| Individual Credits: | Umang Agarwal - Line Producer | Farheen Farooq - Senior Online Artist |
