CRAFT - Industry Craft (Art Direction > Ambient, POP, Mailers & Physical Items)

3 Ka Dream - Adidas India - Adidas JPG
3 Ka Dream - Adidas India - Adidas MP4 1m:15s

3 Ka Dream
Brand: Adidas
Client: Adidas India
Entrant: Creativeland Asia

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3 Ka Dream - Adidas - Adidas India

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Entry Title: 3 Ka Dream
Brand: Adidas
Client: Adidas India
Entrant Company: Creativeland Asia
Description: The 2023 World Cup was being held in India, and Adidas was the official jersey sponsor of the Indian Cricket Team. They wanted to create a campaign to bring the fans closer to the realisation of a seemingly Impossible dream: winning the third World Cup win.

Thus, the idea was born that three stripes weren't just numbers but a match between Adidas' logo and India's third attempt to win the World Cup. This connection wasn't just a clear branding opportunity but also embodied the collective hope of a nation of 1.4 billion people to win the World Cup for the third time. They dubbed it the "3 ka Dream."

To rally support, we created an anthem that brought the country together and a phatic gesture to unite people. Through this campaign, the fans showed their unwavering support for India in its "Teen Ka Dream."

We created a unique, limited-edition product for the World Cup that allowed fans to collect unique memorabilia. The limited-edition shoe had three stripes, two of which reflected 1983 and 2011; the final stripe had a particular insertable stripe with the text 2023, which could be inserted if India were to win their third World Cup.
Company Credits: Creativeland Asia
Individual Credits: Sajan Raj Kurup
Individual Credits: Anu Joseph
Individual Credits: Lishoy George
Individual Credits: Abhijat Bharadwaj
Individual Credits: Sahil Chhabra
Individual Credits: Jayant Mundekar
Individual Credits: Anvita Arora
Individual Credits: Jayesh Javanjal
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