Advertising
Digital & Social Media
Social > Topical Social OR Real-Time Response
ADVERTISING - Digital & Social Media (Social > Topical Social OR Real-Time Response)
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MP4
1m:18s
Howzzat Google
Brand: McDonald's India
Client: Hardcastle Restaurants Private Limited
Entrant: DDB Mudra Group
Baby Blue Elephant
Entry Title: | Howzzat Google |
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Brand: | McDonald's India |
Client: | Hardcastle Restaurants Private Limited |
Entrant Company: | DDB Mudra Group |
Description: | McDonald's logo is so iconic, it's everywhere. From your favourite shows to your favourite memes. So, when on the opening day of ICC Men's Cricket World Cup 2023, we saw our logo in the Google doodle commemorating the event, we were quick to embrace it. So quick that we made a post with the exact same logo and gave a real time response to Google. This single post brought us love from all over the internet. Including Google. We got a reach of 110,272 and the highest ever organic engagement rate of 55.32%. This single post was shared 817 times. And saved 304 times! All this with Rs 0 spent on media. That's how we hijacked the biggest search engine's most iconic property on the biggest cricketing event of the year. And of course, we were seen no matter what the world searched for. |
Company Credits: | DDB Mudra Group |
Individual Credits: | Team DDB Mudra Group |