ADVERTISING - Digital & Social Media (Social > Posts On Social Media - Series)

Forward The Taco - Burman Hospitality Pvt Ltd - Taco Bell JPG
Forward The Taco - Burman Hospitality Pvt Ltd - Taco Bell JPG
Forward The Taco - Burman Hospitality Pvt Ltd - Taco Bell MP4 15s
Forward The Taco - Burman Hospitality Pvt Ltd - Taco Bell MP4 15s
Forward The Taco - Burman Hospitality Pvt Ltd - Taco Bell MP4 15s
Forward The Taco - Burman Hospitality Pvt Ltd - Taco Bell MP4 15s

Forward The Taco
Brand: Taco Bell
Client: Burman Hospitality Pvt Ltd
Entrant: Manja

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Forward The Taco - Taco Bell - Burman Hospitality Pvt Ltd

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Entry Title: Forward The Taco
Brand: Taco Bell
Client: Burman Hospitality Pvt Ltd
Entrant Company: Manja
Title: Motivational Taco
Title: Inspirational Taco
Title: Good Morning Taco
Title: Heartfelt Taco
Title: Sunday Taco
Description: Taco Bell was launching a brand new way to order. On Whatsapp.

To introduce this platform to users, we wanted to do something that felt like it belonged on Whatsapp.

And to Indian users, Whatsapp is (in)famous for one thing: Good Morning/Inspirational/Motivational forwards.

So we created thousands of them.

But what good is a forward that hasn’t been forwarded?

So we turned them into discount coupons.

All you had to do was share them on your family Whatsapp group and share the screenshot with us to unlock instant discounts on your order.

As a result, total orders went up by 20%. WhatsApp gained 4% of Taco Bell’s total transaction share. And thousands redeemed our discount forwards on WhatsApp.
Company Credits: MANJA
Individual Credits: Team Manja
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