Advertising
Digital & Social Media
Social > Posts On Social Media - Series
ADVERTISING - Digital & Social Media (Social > Posts On Social Media - Series)
JPG
JPG
MP4
15s
MP4
15s
MP4
15s
MP4
15s
Forward The Taco
Brand: Taco Bell
Client: Burman Hospitality Pvt Ltd
Entrant: Manja
Baby Blue Elephant
Entry Title: | Forward The Taco |
---|---|
Brand: | Taco Bell |
Client: | Burman Hospitality Pvt Ltd |
Entrant Company: | Manja |
Title: | Motivational Taco |
Title: | Inspirational Taco |
Title: | Good Morning Taco |
Title: | Heartfelt Taco |
Title: | Sunday Taco |
Description: | Taco Bell was launching a brand new way to order. On Whatsapp. To introduce this platform to users, we wanted to do something that felt like it belonged on Whatsapp. And to Indian users, Whatsapp is (in)famous for one thing: Good Morning/Inspirational/Motivational forwards. So we created thousands of them. But what good is a forward that hasn’t been forwarded? So we turned them into discount coupons. All you had to do was share them on your family Whatsapp group and share the screenshot with us to unlock instant discounts on your order. As a result, total orders went up by 20%. WhatsApp gained 4% of Taco Bell’s total transaction share. And thousands redeemed our discount forwards on WhatsApp. |
Company Credits: | MANJA |
Individual Credits: | Team Manja |