REGIONAL ADVERTISING (Regional Branded Content)

Dar nu Darra - Pepsico - Mountain Dew JPG
Dar nu Darra - Pepsico - Mountain Dew MP4 3m:06s

Dar nu Darra
Brand: Mountain Dew
Client: Pepsico
Entrant: JUNGLE

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Dar nu Darra - Mountain Dew - Pepsico

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Entry Title: Dar nu Darra
Brand: Mountain Dew
Client: Pepsico
Entrant Company: JUNGLE
Description: A music video focused on promoting Mountain Dew in Punjab played to their brand ideology of the idea of 'fear' and 'dar'. The tagline of dar ke aagey jeet hai was evolved to Dar nu dara. The idea of fearlessness and courage being at the core of the lionhearted Punjabis. Different shades of courage was captured through different stories in a youth based music video featuring Guru Randhawa with music scored by Sneha Khanwalkar.
English Translation: We are ahead of fear.
Fear is afraid of us.

Company Credits: JUNGLE WORKS PVT. LTD
Individual Credits: Shai Samtaney
Individual Credits: Rudra Mawani
Individual Credits: Pepsico
Individual Credits: Leo Burnett
Individual Credits: Shravani Babu
Individual Credits: Sharik Hassan
Individual Credits: Mayuresh Dubashi
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