Regional Advertising
Regional Branded Content
REGIONAL ADVERTISING (Regional Branded Content)
JPG
MP4
3m:06s
Dar nu Darra
Brand: Mountain Dew
Client: Pepsico
Entrant: JUNGLE
Baby Blue Elephant
Entry Title: | Dar nu Darra |
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Brand: | Mountain Dew |
Client: | Pepsico |
Entrant Company: | JUNGLE |
Description: | A music video focused on promoting Mountain Dew in Punjab played to their brand ideology of the idea of 'fear' and 'dar'. The tagline of dar ke aagey jeet hai was evolved to Dar nu dara. The idea of fearlessness and courage being at the core of the lionhearted Punjabis. Different shades of courage was captured through different stories in a youth based music video featuring Guru Randhawa with music scored by Sneha Khanwalkar. |
English Translation: | We are ahead of fear. Fear is afraid of us. |
Company Credits: | JUNGLE WORKS PVT. LTD |
Individual Credits: | Shai Samtaney |
Individual Credits: | Rudra Mawani |
Individual Credits: | Pepsico |
Individual Credits: | Leo Burnett |
Individual Credits: | Shravani Babu |
Individual Credits: | Sharik Hassan |
Individual Credits: | Mayuresh Dubashi |