Zee Equality Award
Zee Equality Award
ZEE EQUALITY AWARD (Zee Equality Award)


Without Arms. With Determination.
Brand: Sarathy
Client: Sarathy Group
Entrant: PlainSpeak

Purple Elephant
Entry Title: | Without Arms. With Determination. |
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Brand: | Sarathy |
Client: | Sarathy Group |
Entrant Company: | PlainSpeak |
Description: | Sarathy, a renowned Maruti dealer in Kerala, aimed to create an impactful video for Women's Day, celebrating amazing achievements of women and inspiring societal change. By spotlighting the extraordinary story of Jilumol Mariet Thomas, the first Asian woman without arms to obtain a driving license, Sarathy sought to convey a powerful message of empowerment and resilience. The campaign aimed to challenge stereotypes and norms, particularly regarding women's driving abilities and inclusion of specially abled individuals in mainstream activities. Through Jilumol's courageous journey to the driver's seat, Sarathy endeavoured to shift the narrative from sympathy to admiration, highlighting her strength, determination, and indomitable spirit. The video employed a heroic storytelling approach, emphasising Jilumol's triumph over adversity and portraying her as symbol of inspiration and empowerment. Every aspect of video, including narration, background music, and visual style, was designed to imbue a superhero element, captivating viewers and fostering a sense of pride and admiration for women's achievements. Ultimately, Sarathy aimed to ignite conversations, challenge perceptions, and inspire positive societal change, while subtly reinforcing its commitment to empowering women and encouraging inclusivity. The campaign acted as a catalyst for fostering respect, support, and inclusivity among all genders, ultimately promoting positive societal change. |
English Translation: | The video is subtitled |
Company Credits: | PlainSpeak |
Individual Credits: | Laj Salam |
Individual Credits: | Gopika S |
Individual Credits: | Jilu Marriot Thomas |
Individual Credits: | Praveen Raj |
Individual Credits: | Anandu S |