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ADVERTISING - Film (Online & Social Films > More Than 60 Seconds)


Showtime: KJo’s Biopic?
Brand: Disney+ Hotstar
Client: Disney+ Hotstar
Entrant: Disney+ Hotstar

Baby Blue Elephant
Entry Title: | Showtime: KJo’s Biopic? |
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Brand: | Disney+ Hotstar |
Client: | Disney+ Hotstar |
Entrant Company: | Disney+ Hotstar |
Description: | Showtime, a Disney+ Hotstar original, takes you into the world of Viktory Studios and the struggles of a film producer. It gives viewers a glimpse into the murky world of Bollywood and filmmaking. How do producers run the show, behind the scenes, behind all the glamour? From nepotism to insecure actors, Showtime promised to be a tell-all story, though a fictional account. To announce the show in a way that it started conversations and drove chatter from the get go - we turned to the poster boy of Bollywood producers. And coincidentally, the producer of Showtime - Karan Johar. Using cheeky parallels from his own life and the show, we got people to wonder if the show is in fact his biopic - driving massive buzz on social media, along with organic amplification through fans, gossip pages and the Bollywood community. By leveraging Karan’s ability to take a joke on himself - we created an intrigue-building announcer, which helped us successfully drive up the intent to watch for Showtime. |
English Translation: | Subtitled video provided |
Company Credits: | Disney+ Hotstar |
Individual Credits: | Huzefa Kapadia |
Individual Credits: | Maya Krishnan |
Individual Credits: | R. Venkatraman |
Individual Credits: | Utkarsh Ujjwal |
Individual Credits: | Aneesh Ayyappan |
Individual Credits: | Vamsi Murthy |
Individual Credits: | Ekta Shah |
Individual Credits: | Saransh Agarwal |