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Happier Twogether
Brand: Comedy Central
Client: Viacom !8
Entrant: SW Network (Sociowash)
Baby Blue Elephant
Entry Title: | Happier Twogether |
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Brand: | Comedy Central |
Client: | Viacom !8 |
Entrant Company: | SW Network (Sociowash) |
Description: | The shift from shared TV viewing to individual smartphone consumption has unintentionally created a digital divide between couples. Phones have become intrusive, even disrupting romantic moments like Valentine's Day dates. To combat this trend and restore genuine connection, Comedy Central introduces "Happier Twogether." This innovative campaign reimagines Valentine's Day by encouraging couples to unite their phones—literally stacking them—to unlock exclusive content designed for shared enjoyment. By transforming the very device that separates us into a tool for togetherness, Comedy Central is reshaping the way couples experience entertainment and intimacy. "Happier Twogether" isn't just about a romantic gesture; it's a testament to our commitment to meaningful storytelling. We're leveraging technology not to isolate but to reconnect. This campaign embodies Comedy Central's ethos of bringing people together through laughter. Conceptualizing a one-of-a-kind solution to the problem of phones being a restriction/hurdle in relationships by crafting & engineering a film that’s divided in two screens interacting among themselves |
Company Credits: | Sociowash Media Pvt. Ltd. |
Individual Credits: | Pranav Agarwal - Co-founder |
Individual Credits: | Raghav Bagai - Co-founder |
Individual Credits: | Saurabh Patnaik - Founders' Office - Operations & Growth |
Individual Credits: | Amisha Gulati - Business Head |
Individual Credits: | Himani Mangtani - Account Director |
Individual Credits: | Devesh Dugar - Group Account Manager |
Individual Credits: | Simran Modi - Account Manager |
Individual Credits: | Rajvi Sanghvi - Sr. Account Executive |
Individual Credits: | Vaibhav Mukim - Creative Director |
Individual Credits: | Vinit Patil - ACD (Copy) |
Individual Credits: | Sanjana Nair - Copy Supervisor |
Individual Credits: | Siddharth Koranga - Junior Copywriter |
Individual Credits: | Khushi Bisen - Junior Copywriter |
Individual Credits: | Pooja Vasani - ACD (Design) |
Individual Credits: | Omkar Junghar - Visualizer |
Individual Credits: | Parnal Nagekar - Associate Visualizer |
Individual Credits: | Neeraj Gurav - Graphic Designer |
Individual Credits: | Geetesh Sharma - Video manager |
Individual Credits: | Ashfak Sayyad - Video Editor |
Individual Credits: | Pratyush Budhiraja - Director |
Individual Credits: | Piyoosh Nautiyal & Aevgh Tyagi - Junior Creative Producer |