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Happier Twogether - Viacom !8 - Comedy Central JPEG
Happier Twogether - Viacom !8 - Comedy Central MP4 1m:58s

Happier Twogether
Brand: Comedy Central
Client: Viacom !8
Entrant: SW Network (Sociowash)

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Happier Twogether - Comedy Central - Viacom !8

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Entry Title: Happier Twogether
Brand: Comedy Central
Client: Viacom !8
Entrant Company: SW Network (Sociowash)
Description: The shift from shared TV viewing to individual smartphone consumption has unintentionally created a digital divide between couples. Phones have become intrusive, even disrupting romantic moments like Valentine's Day dates.

To combat this trend and restore genuine connection, Comedy Central introduces "Happier Twogether."

This innovative campaign reimagines Valentine's Day by encouraging couples to unite their phones—literally stacking them—to unlock exclusive content designed for shared enjoyment. By transforming the very device that separates us into a tool for togetherness, Comedy Central is reshaping the way couples experience entertainment and intimacy.

"Happier Twogether" isn't just about a romantic gesture; it's a testament to our commitment to meaningful storytelling. We're leveraging technology not to isolate but to reconnect. This campaign embodies Comedy Central's ethos of bringing people together through laughter.

Conceptualizing a one-of-a-kind solution to the problem of phones being a restriction/hurdle in relationships by crafting & engineering a film that’s divided in two screens interacting among themselves


Company Credits: Sociowash Media Pvt. Ltd.
Individual Credits: Pranav Agarwal - Co-founder
Individual Credits: Raghav Bagai - Co-founder
Individual Credits: Saurabh Patnaik - Founders' Office - Operations & Growth
Individual Credits: Amisha Gulati - Business Head
Individual Credits: Himani Mangtani - Account Director
Individual Credits: Devesh Dugar - Group Account Manager
Individual Credits: Simran Modi - Account Manager
Individual Credits: Rajvi Sanghvi - Sr. Account Executive
Individual Credits: Vaibhav Mukim - Creative Director
Individual Credits: Vinit Patil - ACD (Copy)
Individual Credits: Sanjana Nair - Copy Supervisor
Individual Credits: Siddharth Koranga - Junior Copywriter
Individual Credits: Khushi Bisen - Junior Copywriter
Individual Credits: Pooja Vasani - ACD (Design)
Individual Credits: Omkar Junghar - Visualizer
Individual Credits: Parnal Nagekar - Associate Visualizer
Individual Credits: Neeraj Gurav - Graphic Designer
Individual Credits: Geetesh Sharma - Video manager
Individual Credits: Ashfak Sayyad - Video Editor
Individual Credits: Pratyush Budhiraja - Director
Individual Credits: Piyoosh Nautiyal & Aevgh Tyagi - Junior Creative Producer
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