Advertising
Film
TV & Cinema > 01 to 30 Seconds
ADVERTISING - Film (TV & Cinema > 01 to 30 Seconds)
JPG
MP4
10s
Yawn
Brand: Tata Salt
Client: Tata Consumer Products Limited
Entrant: Ogilvy, India
The First List
Entry Title: | Yawn |
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Brand: | Tata Salt |
Client: | Tata Consumer Products Limited |
Entrant Company: | Ogilvy, India |
Description: | FROM AN 80'S JINGLE TO TODAY'S EARWORM. Background: For most of India, salt means Tata Salt. And Tata Salt means trust. But a brand that’s been on top of India’s kitchen shelves, shopping carts, and dining tables for 40 years, wasn’t on top of people’s minds. Idea: So, we decided to make its 36-year-old iconic tune ‘Namak ho Tata ka, Tata Namak’, an earworm for today’s audience. We brought it back into people's lives, in moments that are as everyday as the salt itself. Execution: We made short ads where the tune featured in people’s everyday moments. To make the tune stick, we aired them repeatedly on TV, digital, and social media, and ran them during IPL in loop. Results: The ads garnered immense love, Much like the salt, the tune was on everyone's tongues. |
English Translation: | Yawn Employee: Yawn, yawn, yawn. …Yawn …Yawn …Yawn. Office help: Tata Salt! Voiceover: If it's salt, it should be Tata Salt. Product Window: Tata Salt. The salt of India. |
Company Credits: | Ogilvy, India |
Company Credits: | Pick Films |
Individual Credits: | Kainaz Karmakar – Chief Creative Officer, Ogilvy India |
Individual Credits: | Harshad Rajadhyaksha – Chief Creative Officer, Ogilvy India |
Individual Credits: | Sukesh Nayak – Chief Creative Officer, Ogilvy India |
Individual Credits: | Anurag Agnihotri – Chief Creative Officer & Copywriter, Ogilvy India – West |
Individual Credits: | Shahrukh Irani – Executive Creative Director & Copywriter, Ogilvy Mumbai |
Individual Credits: | Saurabh Kulkarni – Executive Creative Director & Copywriter, Ogilvy Mumbai |
Individual Credits: | Apoorva Jain – Group Creative Director & Copywriter, Ogilvy Mumbai |
Individual Credits: | Anushree Roy – Creative Controller, Ogilvy Mumbai |
Individual Credits: | Vivek Verma – Executive Vice President, Account Management, Ogilvy Mumbai |
Individual Credits: | Divya Sethi – Senior Vice President, Account Management, Ogilvy Mumbai |
Individual Credits: | Rohini Bhowmik – Account Management team, Ogilvy Mumbai |
Individual Credits: | Nehal Pandey – Account Management team, Ogilvy Mumbai |
Individual Credits: | Ganapathy Balagopalan – Deputy Chief Strategy Officer, Ogilvy India |
Individual Credits: | Russel John – Associate President, Planning, Ogilvy Mumbai |
Individual Credits: | Ajinkya Pawar – Senior Vice President, Planning, Ogilvy Mumbai |
Individual Credits: | Mitali Bakhai – Senior Planning Director, Ogilvy Mumbai |
Individual Credits: | Shayak Dady Roy - Director |
Individual Credits: | Nuppurr Agarwwaal - Producer, Pick Films |
Individual Credits: | Aayush Dua - Producer, Pick Films |