ZEE EQUALITY AWARD (Zee Equality Award - Series)

Watch Her Play | Equality Award - boAt - boAt JPG
Watch Her Play | Equality Award - boAt - boAt JPG
Watch Her Play | Equality Award - boAt - boAt JPG
Watch Her Play | Equality Award - boAt - boAt JPG
Watch Her Play | Equality Award - boAt - boAt MP4 1m:36s

Watch Her Play | Equality Award
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Watch Her Play | Equality Award - boAt - boAt

Purple Elephant

Entry Title: Watch Her Play | Equality Award
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Description: There’s a striking disparity in perception of women in sports compared to other fields where they receive more attention. While women are often admired for their presence in various roles around sports, including cheerleading and as fans, the same level of support and genuine interest is lacking when it comes to women playing sports. Even when there’s an effort to support female athletes, it raises the question of whether they are appreciated for their skills or their physical traits?
To challenge this perception, we launched our campaign #WatchHerPlay on Women's Day. Our strategy was simple yet impactful: using billboards that demanded introspection with just two powerful words. These billboards were designed to capture attention instantly, leaving a lasting impression and conveying a profound message about the importance of focusing on women athletes' talent rather than their appearance.
The response was phenomenal, with the billboards quickly becoming a viral sensation and igniting conversations across social media platforms. This campaign garnered over 63 million impressions, generated more than 25 million engagements. There was a notable 27% increase in purchases made by women, signaling a positive shift in consumer behavior driven by our message of empowerment and genuine support for women in sports
Company Credits: Imagine Marketing India
Individual Credits: Siya Wadhwan
Individual Credits: Tanya Sharma
Individual Credits: Simran
Individual Credits: Ayushi
Individual Credits: Aashna Sunayja
Individual Credits: Aman Gupta
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