CRAFT - Industry Craft (Copywriting > Billboards & Posters - Series)

Watch Her Play - boAt - boAt JPG
Watch Her Play - boAt - boAt JPG
Watch Her Play - boAt - boAt JPG
Watch Her Play - boAt - boAt JPG
Watch Her Play - boAt - boAt MP4 1m:36s

Watch Her Play
Brand: boAt
Client: boAt


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Watch Her Play - boAt - boAt

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Entry Title: Watch Her Play
Brand: boAt
Client: boAt
Description: We empower women and support her in every field. We watch her in every aspect around the field. From cheerleading to just sitting in the audience- The camera always gives her the well-deserved attention. But when it comes to women playing a sport-
That’s when we have to push ourselves to support her. And even when we do, are we watching her play for all the right reasons?

Women are a delight to watch. Aren’t they? But is it really her talent we are really looking at? Sports is flooded with comments like the ‘Best looking sportsperson’, the ‘National Crush’, ‘Gorgeous shot’ when referring to women playing any sport.
So, this Women’s Day and WPL season we invited people to #WatchHerPlay with billboards that made them introspect. Featuring a copy so concise that it took just a single glance to capture the attention and etch in the memory. Conveying a much deeper meaning!

Just 2 words that created a HUGE IMPACT.

The billboards become a viral sensation, sparking conversations across social media.

The Result?
63 Million + Impressions
25 Million+ Engagement
27% increase in purchases made by women
Company Credits: Imagine Marketing India
Individual Credits: Siya Wadhwan
Individual Credits: Tanya Sharma
Individual Credits: Simran
Individual Credits: Ayushi
Individual Credits: Aashna Sunayja
Individual Credits: Aman Gupta
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