CRAFT - Industry Craft (Copywriting > Press)

Homeless Animals - THG Publishing Private Limted - The Hindu JPG
Homeless Animals - THG Publishing Private Limted - The Hindu JPG

Homeless Animals
Brand: The Hindu
Client: THG Publishing Private Limted
Entrant: Ogilvy India

Share:
Homeless Animals - The Hindu - THG Publishing Private Limted

The First List

Entry Title: Homeless Animals
Brand: The Hindu
Client: THG Publishing Private Limted
Entrant Company: Ogilvy India
Description: India's rich wildlife heritage is under threat as human-animal conflicts intensify, driven by habitat loss and encroachment. Awareness on this issue is predominantly driven by stark visuals that are now becoming a blind spot. Animals are often seen as the predators and encroachers, the beings humankind needs protection from. We like thinking of our own race as the victims in every story. But the truth of the matter is that we have been encroaching into the homes of our wild animals and driving them out of their natural habitats mercilessly. It was time the narrative changed, and the real victims found a voice. The Hindu decided to be that voice for a leopard and her cub. The story of a mother and her child spoke about the impact of habitat loss and the helplessness that you feel when faced by it. We decided to use the power of words as The Hindu has an audience that loves the written word and has always responded to it in equally strong words. By adopting a storytelling platform, the long copy ad kickstarted a series where we verbalised the unspoken words of the wildlife, stirring a strong conversation and reaction online.
Individual Credits: Kainaz Karmakar, Chief Creative Officer - India
Individual Credits: Harshad Rajadhyaksha, Chief Creative Officer - India
Individual Credits: Sukesh Nayak, Chief Creative Officer - India
Individual Credits: Puneet Kapoor, Chief Creative Officer - South
Individual Credits: Manish Thanvi - Executive Creative Director
Individual Credits: Sreejita Chakraborty, Senior Creative Director
Individual Credits: R Parvathy, Creative Director
Individual Credits: Prashanti Nagashree, Senior Art Director
Individual Credits: K Vaishakh, Art Director/ Illustrator
Individual Credits: Tithi Ghosh, President and Head of Office, South
Individual Credits: Mahesh Menon - Senior Vice President - Account Management
Individual Credits: Sivaramakrishnan Dandapani, Client Services Director
Individual Credits: Elizabeth Mathew, Group Account Manager
AwardsEngine Logo