CRAFT
- Industry Craft
(Copywriting > Press)
Homeless Animals
Brand: The Hindu
Client: THG Publishing Private Limted
Entrant: Ogilvy India
The First List
Entry Title:
|
Homeless Animals |
Brand:
|
The Hindu |
Client:
|
THG Publishing Private Limted |
Entrant Company:
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Ogilvy India |
Description: |
India's rich wildlife heritage is under threat as human-animal conflicts intensify, driven by habitat loss and encroachment. Awareness on this issue is predominantly driven by stark visuals that are now becoming a blind spot. Animals are often seen as the predators and encroachers, the beings humankind needs protection from. We like thinking of our own race as the victims in every story. But the truth of the matter is that we have been encroaching into the homes of our wild animals and driving them out of their natural habitats mercilessly. It was time the narrative changed, and the real victims found a voice. The Hindu decided to be that voice for a leopard and her cub. The story of a mother and her child spoke about the impact of habitat loss and the helplessness that you feel when faced by it. We decided to use the power of words as The Hindu has an audience that loves the written word and has always responded to it in equally strong words. By adopting a storytelling platform, the long copy ad kickstarted a series where we verbalised the unspoken words of the wildlife, stirring a strong conversation and reaction online. |
Individual Credits: |
Kainaz Karmakar, Chief Creative Officer - India |
Individual Credits: |
Harshad Rajadhyaksha, Chief Creative Officer - India |
Individual Credits: |
Sukesh Nayak, Chief Creative Officer - India |
Individual Credits: |
Puneet Kapoor, Chief Creative Officer - South |
Individual Credits: |
Manish Thanvi - Executive Creative Director |
Individual Credits: |
Sreejita Chakraborty, Senior Creative Director |
Individual Credits: |
R Parvathy, Creative Director |
Individual Credits: |
Prashanti Nagashree, Senior Art Director |
Individual Credits: |
K Vaishakh, Art Director/ Illustrator |
Individual Credits: |
Tithi Ghosh, President and Head of Office, South |
Individual Credits: |
Mahesh Menon - Senior Vice President - Account Management |
Individual Credits: |
Sivaramakrishnan Dandapani, Client Services Director |
Individual Credits: |
Elizabeth Mathew, Group Account Manager |