ADVERTISING
- Outdoor
(Topical Posters & Outdoor Advertising)
Palich Palich
Brand: Myntra
Client: Myntra
Entrant: Talented
Baby Blue Elephant
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Entry Title:
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Palich Palich |
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Brand:
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Myntra |
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Client:
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Myntra |
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Entrant Company:
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Talented |
| Description: |
People don’t understand South India. Just like how brands don’t understand South India. Myntra, India’s largest fashion e-comm company. Wanted to talk about Pongal fashion in the most generic Tamil way possible. So, instead of making a film with coconuts and lungi, we reimagined a 100 year old artform from Tamil Nadu, dubbed ‘Oli padam’ or ‘light art’. An artform that was largely associated with political campaigns and religious imagery now became an all new advertising medium for the fashion industry. Built entirely from scratch by native artisans of the craft, the products featured on each billboard was available on Myntra. |
| Company Credits: |
Talented |
| Company Credits: |
Myntra |
| Company Credits: |
Katha Chithram Production |
| Individual Credits: |
Team Talented Aabhaas Shreshta, Creative Aaliya Sheikh - Creative Amith Nair - Creative Balaji - Business Strategy PG Aditiya - Chief Creative Officer and Co-founder Prashant Gopalakrishnan - Founding Partner Pooja Manek - Creative Samyu Murali - Creative Sai Karthik - Strategy Sonal Arora - Finance Swetha Sankar - Creative Varun Khiatani - Strategy Vivek Pandey - Finance |
| Individual Credits: |
Myntra Vijay Sharma - Senior Director, Marketing Kejal Parekh - Associate Marketing Director Harish Ramaswamy - Deputy Director, Marketing |
| Individual Credits: |
Katha Chithram Production Shruthi Nandagopal, Director Pon Balaji, Illustrator Suresh, head of the Light art team Shivaraman - DOP Muthu, Drone Operator Kc Balasarangan - Music Director Souper Subu, Lyricist Hashim zain - Editor Sun Krishna, Associate Director Thangam - Art director Post: Magicpoststudio |
JPG
MP4
1m:54s
