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ADVERTISING - Broadcast (Promos)
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The Hustle Reunion - Season 3 - CFE
Brand: Viacom18 Media Pvt Ltd - YME
Client: Viacom18 Media Pvt Ltd - YME
Entrant: Viacom18 media PVT LTD
The First List
Entry Title: | The Hustle Reunion - Season 3 - CFE |
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Brand: | Viacom18 Media Pvt Ltd - YME |
Client: | Viacom18 Media Pvt Ltd - YME |
Entrant Company: | Viacom18 media PVT LTD |
Description: | The Hustle Reunion The ask was to make a call-for-auditions promo for the 3rd season of MTV Hustle. But we decided to create a fun, groovy Hip Hop track, composed by Bangalore-based music producer Parimal Shais with verses written and performed by the top 8 artists from Hustle 2.0. This entire process of creating the track was done remotely, with the Hustle artists and the music producer, all spread across different parts of the country. It took over 3 months from getting the composer to share the scratch groove and melody, the artists writing and rewriting their verses, to them sending their individual recordings, which were mixed and mastered in Bangalore. The next step was shooting a 3-minute music video in one day! The approach we took was that of old friends catching up for a much-awaited reunion, hence the vibe was like a casual Sunday afternoon get together. The song did wonders on multiple fronts. The fans of Hustle 2.0 got to watch their favourites collabing like never before. The combined numbers on YouTube, Instagram and Facebook are a proof of that. In terms of auditions, we got 2X more entries compared to the first season. |
English Translation: | English transcript of the verses SRUSHTI (00:03 – 00:15) My photo in the magazine, check! A logo of my name, check! After setting the Hustle stage on fire, All India Solo, check! Stage to Bollywood to Times Square! That's jolly good! And if you still don't know ke, “main nahin toh kaun?” you really should! WICKED SUNNY (00:16 – 00:29) One loose t-shirt And a cool cap Hobby and passion Both are rap Hustle gave me that big break Some people call me sexy And some know me as “Dubai ka Sheikh!” Played FIFA Became a Roadie Wrote Splitsvilla MTV are like happy in-laws To get a sexy son-in-law like me! PARADOX (00:30 – 00:42) I had to Hustle hard Before getting showered with love The second nawab of Najafgarh Is not just a title, It’s just unconditional love! Supersonic Super Shows Super Car Life changed after MTV Super Power Super Skills Super Hip Hop Always at the top, Hip Hop! MC SQUARE (00:46 – 00:58) I came roaring onto the Hustle stage, Remember my name, ‘Lambardar’, who never misses once the target is set! With one leg outside the window, I jumped with the other leg, into the Rap Game like Angad from Ramayana! Was used to sleeping till 4 in the afternoon, Now my dreams keep me up till 4 in the morning. Earlier stars were only meant for the sky, But now I have left them behind! HOOKLINE (00:59 – 01:11) HIP HOP We took it ahead. WON'T STOP Penning down the thoughts in our heads. HARD WORK Hustle gave us what we truly deserved. HIP HOP We took it ahead. WON'T STOP Penning down the thoughts in our heads. HARD WORK Hustle gave us what we truly deserved. SPECTRA (01:12 – 01:25) When Hustle’s buzzer went off, as if a new door opened for me. My journey started from there, and I backed my talent and resigned from my job. As my pen took over, this boy from Noida, transformed into Mustafa the poet and rapper. Now Hustle is my chosen path, Just like the movie Agneepath! And in that Agneepath, I am the Rauf Lala! I tell the haters straight on their faces, “NO”, just like a Bombay autowalah! PANTHER (01:26 – 01:40) I love to live the king-sized life! The king is here, you all must rise! Created history with a record turnout at my Hometown show! Got the country singing along, “Vande Mataram” with me. New music label deals and songs are everyday stuff now! Man of my words can give you a rousing speech. From a village in UP to MTV, there were many sleepless nights! Married to the game and the grammar of Hip Hop! HOOKLINE (01:46 – 01:58) HIP HOP We took it ahead. WON'T STOP Penning down the thoughts in our heads. HARD WORK Hustle gave us what we truly deserved. HIP HOP We took it ahead. WON'T STOP Penning down the thoughts in our heads. HARD WORK Hustle gave us what we truly deserved. GRAVITY (01:59 – 02:13) Now the OG will GO! I came from the darkness into the light, Became the star that dazzled the sky! My life was the real hustle, Before the Hustle on TV changed my life! On shows, on stage, I am the rage, I am Jalaluddin! Once the train started it kept on rolling. Now King Grav has become King Kong This is not a sing-song, it’s real Hip Hop! NAZZ (02:17 – 02:28) Nobody knew my name before, I am somebody today, but was a nobody before. Raju Bhai was right. Money is important but it’s not everything! I like my Jeans to be baggy and shirts oversized! Everyone’s a fan, that too die-hard! My life is like the movie Vaastav, and I am like Raghu Bhai, Sanjay Dutt! HOOKLINE (02:29 – 02:48) HIP HOP We took it ahead. WON'T STOP Penning down the thoughts in our heads. HARD WORK Hustle gave us what we truly deserved. HIP HOP We took it ahead. WON'T STOP Penning down the thoughts in our heads. HARD WORK Hustle gave us what we truly deserved. HIP HOP We took it ahead. WON'T STOP Penning down the thoughts in our heads. HARD WORK Hustle gave us what we truly deserved. |
Company Credits: | Viacom18 media PVT LTD |
Individual Credits: | Senior Supervising Producer - Souvik Banerjee |
Individual Credits: | Associate Vice President, OAP, YME: Sofia Subuhi |
Individual Credits: | Music Director & Producer: Parimal Shais |
Individual Credits: | Lyrics: Srushti Tawade, Wicked Sunny, Paradox, MC Square, Spectra, Panther, Gravity, Nazz |
Individual Credits: | Additional Lyrics: EPR |
Individual Credits: | Promo Director & Senior Supervising Producer: Souvik Banerjee |
Individual Credits: | Chief AD & Associate Producer: Navneet Mishra |
Individual Credits: | DOP: Abhimanyu Sengupta |
Individual Credits: | Production Design: Anish Kumar Pandey, Laxmi, Aakash |
Individual Credits: | Editor: Manish Pawar |
Individual Credits: | Grade & Online: Joginder Singh |
Individual Credits: | Animation: Niwesh Gurung |
Individual Credits: | VFX: Nikhil Lopes |
Individual Credits: | Executive Producer: Saddam Shaikh |
Individual Credits: | MTV Shows Team: Suchita Shah, Meha Saxena, Kompal Rathore, Sarbojit Majumdar |
Individual Credits: | MTV Marketing Team: Utsav Chaudhuri, Cherisma Lahori, Sakshi Arora, Rahul Nair |
Individual Credits: | Head, MTV & YME: Anshul Ailawadi |