Advertising
Digital & Social Media
Social > Topical Social OR Real-Time Response
ADVERTISING - Digital & Social Media (Social > Topical Social OR Real-Time Response)
JPG
MP4
2m:15s
#PerryPowerfulPunch
Brand: TATA.ev
Client: TATA.ev
Entrant: FCB Kinnect
Blue Elephant
Entry Title: | #PerryPowerfulPunch |
---|---|
Brand: | TATA.ev |
Client: | TATA.ev |
Entrant Company: | FCB Kinnect |
Description: | The accidental window-breaking incident involving Ellyse Perry at the TATA Women’s Premier League (WPL) became a catalyst for a groundbreaking marketing opportunity for TATA.ev. By embracing the moment, a powerful narrative celebrating women in cricket was crafted. Perry was honored with the 'PerryPowerfulPunch' award, symbolizing her breaking not just glass but also the glass ceiling in cricket. The news of the memento garnered a staggering organic reach of 18.22M+ on social media, with ₹2.3M+ in earned media. This innovative approach attracted immense attention to the league, resulting in the highest footfall ever recorded for a women’s sports event globally. The campaign resonated with diverse clusters, including fans of TATA IPL, cricket enthusiasts, critics, and aspiring female cricketers. Notably, it also generated increased interest in Punch.ev. The campaign's success underscores the potential for leveraging unexpected moments to amplify brand messaging, drive engagement, and attract broader audiences and sponsors to women’s sports. |
Company Credits: | FCB Kinnect |
Individual Credits: | Sachi Pandya (VP - West - Client Servicing), Kartikeya Tiwari (National Creative Director), Ankur Jain (Associate Creative Director), Athar Shastikar (Sr. Account Manager), Savio Banerjee (Group Creative Director), Ishaan Balvani (Sr. Creative Director - Art), Jaikrishna (JK) Patel (Creative Director - Marketing), Arindam Phukan (Sr. Manager Strategy), Kartik Kaushik (Sr. Account Director - Client Servicing), Aatash Mevada (Associate Creative Director - Art), Rachit Singh (Editor), Karan Kapadia (Sr. Motion Graphic Designer), Sharanya Menon (Art Director), Darshan Suratwala (Art Director), Gayatri Kale (Motion Graphic Designer), Parth Chhatrapati (Sr. Specialist Creative & Outreach), Shaedon Borthwick (Influencer Executive), Arnab Ray (Sr. VP - Client Servicing), Sanferd Romos (Brand Servicing Director), Aditya Dighe (Controller - Production Services), Eularie Saldanha (Manager - Corporate Communications), Sohail (DRJ) Shaikh (Music Producer) |