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Form > Motion Graphics & Animation - Series
CRAFT - Digital Design & Craft (Form > Motion Graphics & Animation - Series)






Search Something New
Brand: Google
Client: Google India
Entrant: Talented

Baby Blue Elephant
Entry Title: | Search Something New |
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Brand: | |
Client: | Google India |
Entrant Company: | Talented |
Description: | Today, Google Search is an inseparable part of our lives. But because we use it on the daily, we forget that it can also be delightful rather than just helpful. For the longest time, Search has been synonymous with ‘finding answers’. But it also opens the window to asking more questions — bizarre, weird, fascinating questions that lead to #TIL moments on the internet. Thus, we came up with Search Something New. Because every new nugget of information, as mind-blowing as it may be, is just one new question away. We’ve just got to be curious enough to ask it. While celebrating this spirit of discovery, we discovered something ourselves: that performance ads can be creative assets backed by creative thinking, not just slapdash, skippable 20 seconders that boringly convey a brand message. Across the 4 films we made, we consciously chose to incorporate interesting transitions, surreal art direction and all our shower thoughts. By the end of it, we knew what ‘OK’ in Horn OK Please stands for, or why rotis are round but paranthas triangular. |
Company Credits: | Talented |
Company Credits: | |
Individual Credits: | Abhishek Anand, Creative Karishma Changaroth, Brand Strategy Malvika Thirani, Creative Nabil Kureshi, Producer Neil Mathew, Producer PG Aditya, Creative Pooja Manek, Creative Priyanka Borah, Business Lead and Founding Partner Sonal Arora - Finance Vivek Pandy - Finance |
Individual Credits: | Ankita Chemburkar Cheryl Tham Claudia Cristovao Cris Ong Erin Tsuchiya Geon Joo Lee Janna Wan Jessica Sharma Jihye Lee Kazuha Okuda Mark Toh Siim Säinas |
Individual Credits: | Production House | First December: Director: Shiv Parameswaran Executive Producer: Ganesh Pareek Senior Producer: Imran Patel Producer: Ankit Singh Creative Director: Richa Jain DA: Abhilash Sunkesula Post Supervisors: Vivek Muralidharan, Deepankar Singh Kawar Production House: First December Films |