CRAFT - Digital Design & Craft (Form > Motion Graphics & Animation - Series)

Search Something New - Google India - Google JPG
Search Something New - Google India - Google MP4 25s
Search Something New - Google India - Google MP4 25s
Search Something New - Google India - Google MP4 20s
Search Something New - Google India - Google MP4 20s
Search Something New - Google India - Google MP4 11s

Search Something New
Brand: Google
Client: Google India
Entrant: Talented

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Search Something New - Google - Google India

Baby Blue Elephant

Entry Title: Search Something New
Brand: Google
Client: Google India
Entrant Company: Talented
Description: Today, Google Search is an inseparable part of our lives. But because we use it on the daily, we forget that it can also be delightful rather than just helpful. For the longest time, Search has been synonymous with ‘finding answers’. But it also opens the window to asking more questions — bizarre, weird, fascinating questions that lead to #TIL moments on the internet. Thus, we came up with Search Something New. Because every new nugget of information, as mind-blowing as it may be, is just one new question away. We’ve just got to be curious enough to ask it.


While celebrating this spirit of discovery, we discovered something ourselves: that performance ads can be creative assets backed by creative thinking, not just slapdash, skippable 20 seconders that boringly convey a brand message. Across the 4 films we made, we consciously chose to incorporate interesting transitions, surreal art direction and all our shower thoughts. By the end of it, we knew what ‘OK’ in Horn OK Please stands for, or why rotis are round but paranthas triangular.
Company Credits: Talented
Company Credits: Google
Individual Credits: Abhishek Anand, Creative Karishma Changaroth, Brand Strategy Malvika Thirani, Creative Nabil Kureshi, Producer Neil Mathew, Producer PG Aditya, Creative Pooja Manek, Creative Priyanka Borah, Business Lead and Founding Partner Sonal Arora - Finance Vivek Pandy - Finance
Individual Credits: Ankita Chemburkar Cheryl Tham Claudia Cristovao Cris Ong Erin Tsuchiya Geon Joo Lee Janna Wan Jessica Sharma Jihye Lee Kazuha Okuda Mark Toh Siim Säinas
Individual Credits: Production House | First December: Director: Shiv Parameswaran Executive Producer: Ganesh Pareek Senior Producer: Imran Patel Producer: Ankit Singh Creative Director: Richa Jain DA: Abhilash Sunkesula Post Supervisors: Vivek Muralidharan, Deepankar Singh Kawar Production House: First December Films
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