Regional Advertising
Regional Integrated Campaign
REGIONAL ADVERTISING (Regional Integrated Campaign)
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MP4
1m:54s
Made of Chennai
Brand: The Hindu
Client: THG Publishing Private Limited
Entrant: Ogilvy India
The First List
Entry Title: | Made of Chennai |
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Brand: | The Hindu |
Client: | THG Publishing Private Limited |
Entrant Company: | Ogilvy India |
Description: | Chennai hates outsiders, the national media proudly proclaimed but for Hindu, we knew this was far from the truth. 45 days prior to Madras day, The Hindu launched a grassroot level Chennai-centric campaign, #MadeOfChennai. The Hindu kicked off a month-long celebration of the city, by posting a heartfelt open letter to Chennai. This long copy print ad garnered a lot of engagement on social media. Many Chennaiites, both of and from the city, shared their love for Chennai. The city soon became the talk of the town for all the right reasons. Since division first broke out in a public space, we reclaimed every place starting from metro lines and heritage sites and beaches to famous streets. We specially curated events to bring people of all walks of life together. Be it an archival exhibition, food and music festival, movie nights or marathons, unity & togetherness was the central idea. People from across Chennai resonated with the sentiment of the campaign, leading to a lot of user generated content. From Oscar winner to influencers, every creator in Chennai pitched in. Soon #MadeOf Chennai became more than just a campaign. It became a community. Even the honorable Chief Minister showed his support. |
Company Credits: | Celluloid Films |
Individual Credits: | Kainaz Karmakar, Chief Creative Officer - India |
Individual Credits: | Harshad Rajadhyaksha, Chief Creative Officer - India |
Individual Credits: | Sukesh Nayak, Chief Creative Officer - India |
Individual Credits: | Puneet Kapoor, Chief Creative Officer - South |
Individual Credits: | Manish Thanvi - Executive Creative Director |
Individual Credits: | Sreejita Chakraborty, Senior Creative Director |
Individual Credits: | R Parvathy, Creative Director |
Individual Credits: | Prashanti Nagashree, Senior Art Director |
Individual Credits: | K Vaishakh, Art Director/ Illustrator |
Individual Credits: | A Regis, Creative Director |
Individual Credits: | Arjun Sharma, Associate Creative Director |
Individual Credits: | Miriam Paul, Creative Supervisor |
Individual Credits: | Tithi Ghosh - President Bengaluru |
Individual Credits: | Mahesh Menon, Senior Vice President - Account Management |
Individual Credits: | Sivaramakrishnan Dandapani, Client Services Director |
Individual Credits: | Elizabeth Mathew, Group Account Manager |
Individual Credits: | George Varghese, Group Head Planning |
Individual Credits: | Ankit Talaulikar, Planning Director |
Individual Credits: | Easo John - Head of Strategic Planning - South |
Individual Credits: | Vijay Namdar - Creative Editor |