Regional Advertising
Regional Film
REGIONAL ADVERTISING (Regional Film)


Fortune - Sounds of Ghar ka Khaana - Put-Put-Put
Brand: Fortune Kachi Ghani Mustard Oil
Client: Adani Wilmar Ltd.
Entrant: Ogilvy India

The First List
Entry Title: | Fortune - Sounds of Ghar ka Khaana - Put-Put-Put |
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Brand: | Fortune Kachi Ghani Mustard Oil |
Client: | Adani Wilmar Ltd. |
Entrant Company: | Ogilvy India |
Description: | Fortune has always been celebrating the magic of ‘Ghar Ka Khaana’ (Home-cooked food). And this campaign celebrates the sounds of ‘Ghar ka Khaana’. The insight was that in everyone’s minds, any dish made by their mom is the best in the world. Based on this insight, we told the story of a man who is at a restaurant with his friend. When the waiter tells him that they serve the world’s best ‘Kaalo Jeera Illish’, he goes on a nostalgic culinary trip back home where his mom is making the dish and roasting sprinkling cumin on hot oil. The man recalls the ASMR soundS of the crackling cumin in a dreamy way, and invites the waiter home to experience the world-best ‘Kaalo Jeera Illish’. |
English Translation: | Subtitles provided |
Company Credits: | Corcoise Films, Production House |
Individual Credits: | Piyush Pandey, Chief Advisor |
Individual Credits: | Kainaz Karmakar, Chief Creative Officer - India |
Individual Credits: | Harshad Rajadhyaksha, Chief Creative Officer - India |
Individual Credits: | Sukesh Nayak, Chief Creative Officer - India |
Individual Credits: | Nilesh Kulkarni - Group Creative Director |
Individual Credits: | Gururaj Biradar, Creative Director |
Individual Credits: | T V Sabarinath , Art Director |
Individual Credits: | Naman Gaur, Creative Controller |
Individual Credits: | Tithi Ghosh, President & Head of Office, South |
Individual Credits: | Priyank Vaghela, Vice President - Account Management |
Individual Credits: | Pramod Khatawkar, Group Account Managemer |
Individual Credits: | Easo John, Head of Strategic Planning - South |
Individual Credits: | Hardik Foflia, Senior Planning Director |
Individual Credits: | Cyrus Pagdiwala, Producer |
Individual Credits: | Neha Kaul, Director |
Individual Credits: | Puneet Kapoor - Chief Creative Officer, South |