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Art Direction > Billboards & Posters
CRAFT - Industry Craft (Art Direction > Billboards & Posters)
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RELAXED SOUVENIRS-WARRIORS
Brand: American Tourister
Client: American Tourister
Entrant: Makani Creatives
The First List
Entry Title: | RELAXED SOUVENIRS-WARRIORS |
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Brand: | American Tourister |
Client: | American Tourister |
Entrant Company: | Makani Creatives |
Description: | American Tourister hard side bags are incredibly strong. But merely stating that is not enough. We had to demonstrate the strength of the bags by focusing on how safe our precious items (like delicate and fragile souvenirs) are when they are inside an American Tourister hard side bag. So safe, in fact, they are practically on holiday themselves. These in-store posters were intended to communicate this. |
Company Credits: | Makani Creatives |
Company Credits: | American Tourister |
Individual Credits: | Executive Creative Director - Prasad Rao |
Individual Credits: | Copywriter - Hayden Scott |
Individual Credits: | Associate Creative Director - Swapnil Shete |
Individual Credits: | Art Director - Swapnil Shete |
Individual Credits: | Business Head - Pavan Punjabi |
Individual Credits: | Account Management Head - Yashtika Vaswani |
Individual Credits: | CGI and Post Production - PixOrange |
Individual Credits: | Illustrator - Prasad Shetty |
Individual Credits: | Illustrator - Ashray Dhamankar |