CRAFT - Industry Craft (Art Direction > Billboards & Posters)

RELAXED SOUVENIRS-WARRIORS - American Tourister - American Tourister JPG
RELAXED SOUVENIRS-WARRIORS - American Tourister - American Tourister JPG

RELAXED SOUVENIRS-WARRIORS
Brand: American Tourister
Client: American Tourister
Entrant: Makani Creatives

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RELAXED SOUVENIRS-WARRIORS - American Tourister - American Tourister

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Entry Title: RELAXED SOUVENIRS-WARRIORS
Brand: American Tourister
Client: American Tourister
Entrant Company: Makani Creatives
Description: American Tourister hard side bags are incredibly strong. But merely stating that is not enough. We had to demonstrate the strength of the bags by focusing on how safe our precious items (like delicate and fragile souvenirs) are when they are inside an American Tourister hard side bag. So safe, in fact, they are practically on holiday themselves. These in-store posters were intended to communicate this.
Company Credits: Makani Creatives
Company Credits: American Tourister
Individual Credits: Executive Creative Director - Prasad Rao
Individual Credits: Copywriter - Hayden Scott
Individual Credits: Associate Creative Director - Swapnil Shete
Individual Credits: Art Director - Swapnil Shete
Individual Credits: Business Head - Pavan Punjabi
Individual Credits: Account Management Head - Yashtika Vaswani
Individual Credits: CGI and Post Production - PixOrange
Individual Credits: Illustrator - Prasad Shetty
Individual Credits: Illustrator - Ashray Dhamankar
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