ADVERTISING - Digital & Social Media (Social > Influencer Marketing)

#SayItWithOreo - Mondelez - Oreo JPG
#SayItWithOreo - Mondelez - Oreo MP4 2m:13s

#SayItWithOreo
Brand: Oreo
Client: Mondelez
Entrant: Mondelez India Pvt Ltd

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#SayItWithOreo - Oreo - Mondelez

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Entry Title: #SayItWithOreo
Brand: Oreo
Client: Mondelez
Entrant Company: Mondelez India Pvt Ltd
Description: As a brand, Oreo has consistently embraced the philosophy of diffusing life's seriousness with playfulness. Given the business challenge of getting more adults into the Oreo universe, we chose to tackle a seriousness in their life - serious conversations they have with each other every day. We realised that a well-timed joke or a touch of humour can break the ice and diffuse the ‘seriousness’ of these serious conversations. But let's face it, not everyone's a comedian.



Enter #SayItWithOreo - a first-of-its-kind, real-time AI-powered platform that leveraged the wit and humour of India’s famous wordsmith and on-screen comic Farhan Akhtar by mimicking his voice, words and humour. India jumped on this bandwagon and used #SayItWithOreo to diffuse conversations ranging from asking your boss for a raise to coming out to your parents.



#SayItWithOreo’s unique approach leveraging Farhan Akhtar, resonated with audiences and resulted in:

Over 2 billion impressions and a reach of 180 million.

1.6 million unique questions asked and answered.
Company Credits: Mondelez India Pvt Ltd
Company Credits: Leo Burnett India
Company Credits: Wavemaker India
Company Credits: Prodigious India/Studio Pop
Individual Credits: Nitin Saini - VP Marketing (CMO), MDLZ
Individual Credits: Sunainika Singh - Director – Marketing, Biscuits & Bakes, MDLZ
Individual Credits: Parvathy Nair - Category Manager - Biscuits & Bakes Equity and Oreo Activations, MDLZ
Individual Credits: Adeeba Ansari - Category Manager, Activation Oreo, MDLZ
Individual Credits: Rizvi Syed - Brand Manager, Activation Oreo, MDLZ
Individual Credits: Joywin Fernandes - Consumer experience manager – Biscuits, GCBM, MDLZ
Individual Credits: Rajdeepak Das - Chief Creative Officer, Publicis Groupe South Asia and Chairman, Leo Burnett South Asia
Individual Credits: Sachin Kamble - National Creative Director, Leo Burnett
Individual Credits: Mayuresh Dubhashi - Group Executive Creative Director, Leo Burnett
Individual Credits: Abhimanyu Khedkar - Executive Director, Leo Burnett
Individual Credits: Saurabh Dahiya - Executive Director - Head of Strategy, Leo Burnett
Individual Credits: Shailee Mehta - Associate Vice President, Leo Burnett
Individual Credits: Prerna Grover - Brand Strategy Partner, Leo Burnett
Individual Credits: Tanvi Shah - Brand Services Director, Leo Burnett
Individual Credits: Vignesh Iyer - Creative Director, Leo Burnett
Individual Credits: Durgesh Pragati Satish Amble - Creative Director, Leo Burnett
Individual Credits: Vedika Jain - Sr. Brand Services Manager, Leo Burnett
Individual Credits: Savannah Patel - Sr. Copywriter, Leo Burnett
Individual Credits: Malhar Vaidya - Sr. Art Director, Leo Burnett
Individual Credits: Varun Shah -Managing Partner, Head of Prodigious & CF, Prodigious India/Studio Pop
Individual Credits: Naina Shewakramani - General Manager – Client Leadership, Wavemaker India
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