Advertising
Digital & Social Media
Social > Influencer Marketing
ADVERTISING - Digital & Social Media (Social > Influencer Marketing)


#SayItWithOreo
Brand: Oreo
Client: Mondelez
Entrant: Mondelez India Pvt Ltd

The First List
Entry Title: | #SayItWithOreo |
---|---|
Brand: | Oreo |
Client: | Mondelez |
Entrant Company: | Mondelez India Pvt Ltd |
Description: | As a brand, Oreo has consistently embraced the philosophy of diffusing life's seriousness with playfulness. Given the business challenge of getting more adults into the Oreo universe, we chose to tackle a seriousness in their life - serious conversations they have with each other every day. We realised that a well-timed joke or a touch of humour can break the ice and diffuse the ‘seriousness’ of these serious conversations. But let's face it, not everyone's a comedian. Enter #SayItWithOreo - a first-of-its-kind, real-time AI-powered platform that leveraged the wit and humour of India’s famous wordsmith and on-screen comic Farhan Akhtar by mimicking his voice, words and humour. India jumped on this bandwagon and used #SayItWithOreo to diffuse conversations ranging from asking your boss for a raise to coming out to your parents. #SayItWithOreo’s unique approach leveraging Farhan Akhtar, resonated with audiences and resulted in: Over 2 billion impressions and a reach of 180 million. 1.6 million unique questions asked and answered. |
Company Credits: | Mondelez India Pvt Ltd |
Company Credits: | Leo Burnett India |
Company Credits: | Wavemaker India |
Company Credits: | Prodigious India/Studio Pop |
Individual Credits: | Nitin Saini - VP Marketing (CMO), MDLZ |
Individual Credits: | Sunainika Singh - Director – Marketing, Biscuits & Bakes, MDLZ |
Individual Credits: | Parvathy Nair - Category Manager - Biscuits & Bakes Equity and Oreo Activations, MDLZ |
Individual Credits: | Adeeba Ansari - Category Manager, Activation Oreo, MDLZ |
Individual Credits: | Rizvi Syed - Brand Manager, Activation Oreo, MDLZ |
Individual Credits: | Joywin Fernandes - Consumer experience manager – Biscuits, GCBM, MDLZ |
Individual Credits: | Rajdeepak Das - Chief Creative Officer, Publicis Groupe South Asia and Chairman, Leo Burnett South Asia |
Individual Credits: | Sachin Kamble - National Creative Director, Leo Burnett |
Individual Credits: | Mayuresh Dubhashi - Group Executive Creative Director, Leo Burnett |
Individual Credits: | Abhimanyu Khedkar - Executive Director, Leo Burnett |
Individual Credits: | Saurabh Dahiya - Executive Director - Head of Strategy, Leo Burnett |
Individual Credits: | Shailee Mehta - Associate Vice President, Leo Burnett |
Individual Credits: | Prerna Grover - Brand Strategy Partner, Leo Burnett |
Individual Credits: | Tanvi Shah - Brand Services Director, Leo Burnett |
Individual Credits: | Vignesh Iyer - Creative Director, Leo Burnett |
Individual Credits: | Durgesh Pragati Satish Amble - Creative Director, Leo Burnett |
Individual Credits: | Vedika Jain - Sr. Brand Services Manager, Leo Burnett |
Individual Credits: | Savannah Patel - Sr. Copywriter, Leo Burnett |
Individual Credits: | Malhar Vaidya - Sr. Art Director, Leo Burnett |
Individual Credits: | Varun Shah -Managing Partner, Head of Prodigious & CF, Prodigious India/Studio Pop |
Individual Credits: | Naina Shewakramani - General Manager – Client Leadership, Wavemaker India |