Experience & Engagement
Experience & Activation
Topical Experiences & Activations
EXPERIENCE & ENGAGEMENT - Experience & Activation (Topical Experiences & Activations)
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Believer Bot
Brand: Thums up
Client: Coca-Cola India Pvt. Ltd.
Entrant: Ogilvy India
Baby Blue Elephant
Entry Title: | Believer Bot |
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Brand: | Thums up |
Client: | Coca-Cola India Pvt. Ltd. |
Entrant Company: | Ogilvy India |
Description: | The Thums Up Believer Bot was conceived to counter unfounded negative opinions about Team India during the 2023 ICC Cricket World Cup, which were affecting the nation's morale. Leveraging AI-driven technology, the Believer Bot aimed to reinstate belief in the team on Twitter/X, where doubts were rampant. Targeting cricket enthusiasts, the objective was to engage the audience and positively impact sentiment. The campaign yielded significant results, garnering 1.42 million impressions and achieving a net sentiment of 97.1%. By providing a platform to counter doubts and spread positivity, Thums Up successfully boosted morale and reaffirmed support for Team India during the World Cup. |
Company Credits: | Good Morning, Mumbai-Production Company |
Company Credits: | GAN STUDIO PRIVATE LIMITED, Noida -Tech & Operations Partner |
Company Credits: | MULTICHANNEL TECHNICAL SERVICES , DELHI - Tech & Operations Partner |
Individual Credits: | Sukesh Nayak- Chief Creative Officer, Ogilvy India |
Individual Credits: | Harshad Rajadhyaksha-Chief Creative Officer - Ogilvy India |
Individual Credits: | Kainaz Karmakar - Chief Creative Officer - Ogilvy India |
Individual Credits: | Ritu Sharda - Chief Creative Officer - Ogilvy India, North |
Individual Credits: | Shailender Mahajan, Kingshuk Dey - Executive Creative Director |
Individual Credits: | Shivi Bhatt,Vishal Yadav,Shahbaz Khan - Associate Creative Director |
Individual Credits: | Vivek Mehra , Chuna Medhi- Creative Controller |
Individual Credits: | Sayak Basu - Senior Creative Director, Rishi Pande – Creative Director |
Individual Credits: | Hephzibah Pathak - Executive Chairperson & Chief Client Officer India |
Individual Credits: | Prakash Nair - President & Head of Office, Ogilvy Gurgaon |
Individual Credits: | Priyanka Walia - Senior Vice President, Priya Azad - Client Servicing Director |
Individual Credits: | Kritika Vasan - Management Supervisor, Ritik Ranjan - Sr. Account Executive |
Individual Credits: | Prem Narayan – Chief Strategy Officer, Ogilvy India |
Individual Credits: | Rohitash Srivastava - Head of Strategic Planning-Ogilvy India (North) |
Individual Credits: | Pritish Mukherjee – Vice President | Strategy, Abhisek Patnaik - Planning Director |
Individual Credits: | Varun Shenoy – Client Servicing Director, Head of Digital Ogilvy North |
Individual Credits: | Rajneesh Bolia - National Head, Creative Technology |
Individual Credits: | Dishant Malik - Client Services Director - Creative Technology, |
Individual Credits: | Vaishali Mange - Account Director, Creative Technology |
Individual Credits: | Binoy Menon- Group Head Planning • Strategy (SL& E team) |
Individual Credits: | Abhinav Kumar, Vaibhav Kuliar (SL& E team) – Hogarth Worldwide |