Craft
Industry Craft
Art Direction > Ambient, POP, Mailers & Physical Items
CRAFT - Industry Craft (Art Direction > Ambient, POP, Mailers & Physical Items)
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The Limited Edition Mumbai Indians Playing Cards Deck
Brand: Mumbai Indians
Client: Mumbai Indians
Entrant: Brave
The First List
Entry Title: | The Limited Edition Mumbai Indians Playing Cards Deck |
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Brand: | Mumbai Indians |
Client: | Mumbai Indians |
Entrant Company: | Brave |
Description: | For many, the passion to collect is sparked during childhood, with objects that captivate you. Rare coins, vintage comic books, stamps - these treasures are timeless as they emotionally connect us to simpler times. Sports Collectibles, take the game to the next level. Where emotions get multiplied by passion and pop culture icons often end up as collectibles that appreciate over time. Arguably the most powerful fan base in the IPL right now, Mumbai Indians fans are among the most engaged and devoted. For the 2024 Season, we gave them a new way to express their fandom – the Mumbai Indians Playing Cards Deck as a limited-edition collectible for every fan to enjoy, cherish and save forever. These 52-cards are intricately designed illustrations that are as unique as the players themselves. The designs captured everything from their classic playing style to player swag, their love for tattoos to traditions and their pets to pet peeves. The cards were commercialized on the MI store, featured on social media, and are being used for licensing opportunities. To be a fan means many things, but at its heart it is an act of love and a collectible is a love mark. |
Company Credits: | Creative Agency: Brave |
Individual Credits: | Founder and Creative Director: Goral Ajmera |
Individual Credits: | Illustrations: Dario Genuardi |
Individual Credits: | Editor: Krishna Shukla |
Individual Credits: | Animator: Jean-Marie Rudent |