Experience & Engagement
Direct
Out Of Home & Ambient
EXPERIENCE & ENGAGEMENT - Direct (Out Of Home & Ambient)
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MP4
2m:02s
#ThisAdIsMyStore
Brand: Cadbury Celebrations
Client: Mondelez India
Entrant: Ogilvy India
Blue Elephant
Entry Title: | #ThisAdIsMyStore |
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Brand: | Cadbury Celebrations |
Client: | Mondelez India |
Entrant Company: | Ogilvy India |
Description: | India is a patriarchal society where male children inherit family businesses while women are actively discouraged from going out and working. Therefore, many women become home entrepreneurs to gain financial freedom while following cultural norms. However, a lack of resources and marketing limits their reach to their neighborhood. During Diwali, the country’s biggest festival and shopping season, Cadbury Celebrations shared its media reach with home entrepreneurs to expand the reach of their business from their neighborhood to the whole city. We converted all our OOH ads into shoppable storefronts for them, opening over 25000 stores across India, that featured more than 6000 women home entrepreneurs. Each of the ads featured a home business owner from the region along with a QR code of their store. People could scan the code and access the store on our platform CadburyThisAdIsMyStore.com to shop. |
Company Credits: | Ogilvy India |
Company Credits: | Wavemaker |
Company Credits: | Mondelez India Foods Private Limited |
Company Credits: | DeltaX |
Company Credits: | EarthSky Pictures |
Individual Credits: | Global Chief Creative Officer, Ogilvy - Liz Taylor |
Individual Credits: | Chief Creative Officer, Asia Pacific, Ogilvy - Reed Collins |
Individual Credits: | Chief Creative Officer, Ogilvy India - Sukesh Nayak, Kainaz Karmakar, Harshad Rajadhyaksha |
Individual Credits: | President and Head of Office, Mumbai and Kolkata, Account Management - Hirol Gandhi |
Individual Credits: | Ogilvy Creative Team - Sukesh Nayak, Hemant Sharma, Sagar Jadhav, Shivam Ingale, Apurva Jain, Rohan Rane, Anas Khan |
Individual Credits: | Deputy Chief Strategy Officer, India - Ganapathy Balagopalan |
Individual Credits: | Ogilvy Planning Team - Bhakti Malik, Nikhil Chinnari, Anushka Mukherjee |
Individual Credits: | Ogilvy Account Management Team - Maninder Bali, Parshuram Mendekar, Smita Sodhia, Nived Sawant |
Individual Credits: | National Head, Creative Technology - Rajneesh Bolia |
Individual Credits: | Ogilvy Innovation Delivery Team - Dishant Malik, Vaishali Mange, Pratik Shringi |
Individual Credits: | Chief Client Officer & Office Head, West East & North, Wavemaker India - Shekhar Banerjee |
Individual Credits: | Media Team (Wavemaker) - Naina Shewakramani, Nikhita Arora, Satish Rajamani, Chintan Thakker, Navneet Kabra, Dhara Shah, Apeksha Dhuri, Puneet Thakker, Vipul Vaidya, Prathik Shetty, Faraaz Khan, Rupesh Shah, Conrad Rebello, Smit Trivedi, Monish Parekh, Abhishek Dhir |
Individual Credits: | Vice President, Marketing, Mondelez India - Nitin Saini |
Individual Credits: | Mondelez India Brand Team - Siddharth Singh, Vinay Pingle, Arpita Kalubarme, Anjali Madan |
Individual Credits: | Mondelez India Media Team - Anjali Krishnan, Yash Desai |
Individual Credits: | Tech Partner - DeltaX |
Individual Credits: | Production Partner - EarthSky Pictures |
Individual Credits: | Production Partner - Hogarth |