ADVERTISING - Digital & Social Media (Social > Livestreams, Active Engagement & Other Activations)

redBus Route To 47 : World’s first open-source library on India’s road to freedom - redBus India Pvt Ltd - redBus India Pvt Ltd JPG
redBus Route To 47 : World’s first open-source library on India’s road to freedom - redBus India Pvt Ltd - redBus India Pvt Ltd MP4 2m:00s

redBus Route To 47 : World’s first open-source library on India’s road to freedom
Brand: redBus India Pvt Ltd
Client: redBus India Pvt Ltd
Entrant: redBus India Pvt Ltd

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redBus Route To 47 : World’s first open-source library on India’s road to freedom - redBus India Pvt Ltd - redBus India Pvt Ltd

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Entry Title: redBus Route To 47 : World’s first open-source library on India’s road to freedom
Brand: redBus India Pvt Ltd
Client: redBus India Pvt Ltd
Entrant Company: redBus India Pvt Ltd
Description: Google Maps - a tool used to search for directions, was transformed into the world’s first open-source library on India’s freedom movement. Using Google Maps’ My Maps feature, we built a database of lesser-known destinations around India that shaped its journey towards freedom. Travellers now could spot these locations on their mobiles and find researched information about them. Once the map was opened to the public, it led to a wave of discoveries as India re-explored its history. People began spotting places near them and started sending them to us to add to the map and this led to an increase in engagement on the map.

Now, as people move from one location to another, these places that have been mapped by us on the ‘Route to 47’ map pop up on their devices as per their location, and they can read researched information to know more about India’s forgotten history.

This activation using Google Maps as a public library for national awareness was a first-of-its-kind initiative. The Route to 47 map is now available to the audience, for free and forever.
Company Credits: redBus India Pvt Ltd
Individual Credits: Pallavi Chopra - Chief Marketing Officer
Individual Credits: Vikesh Jain - Marketing Director
Individual Credits: Ananda Sen - Head of Creative
Individual Credits: Soubhik Ray - Creative Lead
Individual Credits: Srilaxmi Madhusudhan - Brand Manager
Individual Credits: Praveen P - Lead Visual Designer
Individual Credits: P Aravind Balagopal - Senior Visual Designer
Individual Credits: Piyali Dasgupta - Motion Graphic Artist
Individual Credits: Dileesh Joseph Simon - Design Supervisor
Individual Credits: Adhithya K T - Senior Visual Designer
Individual Credits: Shravani Jadhav - Senior Visual Designer
Individual Credits: Riya Garg - Visual Designer
Individual Credits: Vijeesh M R - Visual Designer
Individual Credits: Neeti Vashist - Visual Designer
Individual Credits: Pragya Singh - Freelance Illustrator
Individual Credits: Aakash Melveetil - Freelance Illustrator
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