Advertising
Digital & Social Media
Social > Livestreams, Active Engagement & Other Activations
ADVERTISING - Digital & Social Media (Social > Livestreams, Active Engagement & Other Activations)
JPG
MP4
2m:00s
redBus Route To 47 : World’s first open-source library on India’s road to freedom
Brand: redBus India Pvt Ltd
Client: redBus India Pvt Ltd
Entrant: redBus India Pvt Ltd
The First List
Entry Title: | redBus Route To 47 : World’s first open-source library on India’s road to freedom |
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Brand: | redBus India Pvt Ltd |
Client: | redBus India Pvt Ltd |
Entrant Company: | redBus India Pvt Ltd |
Description: | Google Maps - a tool used to search for directions, was transformed into the world’s first open-source library on India’s freedom movement. Using Google Maps’ My Maps feature, we built a database of lesser-known destinations around India that shaped its journey towards freedom. Travellers now could spot these locations on their mobiles and find researched information about them. Once the map was opened to the public, it led to a wave of discoveries as India re-explored its history. People began spotting places near them and started sending them to us to add to the map and this led to an increase in engagement on the map. Now, as people move from one location to another, these places that have been mapped by us on the ‘Route to 47’ map pop up on their devices as per their location, and they can read researched information to know more about India’s forgotten history. This activation using Google Maps as a public library for national awareness was a first-of-its-kind initiative. The Route to 47 map is now available to the audience, for free and forever. |
Company Credits: | redBus India Pvt Ltd |
Individual Credits: | Pallavi Chopra - Chief Marketing Officer |
Individual Credits: | Vikesh Jain - Marketing Director |
Individual Credits: | Ananda Sen - Head of Creative |
Individual Credits: | Soubhik Ray - Creative Lead |
Individual Credits: | Srilaxmi Madhusudhan - Brand Manager |
Individual Credits: | Praveen P - Lead Visual Designer |
Individual Credits: | P Aravind Balagopal - Senior Visual Designer |
Individual Credits: | Piyali Dasgupta - Motion Graphic Artist |
Individual Credits: | Dileesh Joseph Simon - Design Supervisor |
Individual Credits: | Adhithya K T - Senior Visual Designer |
Individual Credits: | Shravani Jadhav - Senior Visual Designer |
Individual Credits: | Riya Garg - Visual Designer |
Individual Credits: | Vijeesh M R - Visual Designer |
Individual Credits: | Neeti Vashist - Visual Designer |
Individual Credits: | Pragya Singh - Freelance Illustrator |
Individual Credits: | Aakash Melveetil - Freelance Illustrator |