Experience & Engagement
Creativity in PR
Talent Integration & Endorsements
EXPERIENCE & ENGAGEMENT - Creativity in PR (Talent Integration & Endorsements)
JPG
MP4
1m:25s
Sab Khelenge
Brand: Dream11
Client: SPORTA TECHNOLOGIES PRIVATE LIMITED
Entrant: Tilt Brand Solutions
Blue Elephant
Entry Title: | Sab Khelenge |
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Brand: | Dream11 |
Client: | SPORTA TECHNOLOGIES PRIVATE LIMITED |
Entrant Company: | Tilt Brand Solutions |
Description: | Dream11 has a dominating mind and market share. We had to leverage IPL to continue to drive growth. In other words, make the elephant dance by breaking clutter and driving conversions. India is incredibly diverse, but two things bring Indians together – Cricket and movies. The biggest celebrities in India inevitably come from either cricket or movies. In the Dream11 film – Sab Khelenge (everyone plays), two universes collide with a meta-narrative. The film opens with a ‘Press Conference’ which has the ‘3 Idiots’ (A blockbuster box office hit that carved out a special place in India’s pop culture). We decided to get people intrigued not about yet another ad campaign. But a sequel for the film 3 Idiots itself. By getting the cast didn’t make it to the campaign, to rant on social media about it. And made the entire internet think a sequel was on the way. This got fans and Bollywood pages talking. Which generated way more organic conversation around the 3 Idiots comeback, than any conventional teaser would have. And when finally, the campaign came out. The fans were taken by surprise. And overjoyed to see their favorite trio reunite. In an avatar nobody was expecting them in. |
English Translation: | Subtitling Done |
Company Credits: | SPORTA TECHNOLOGIES PRIVATE LIMITED |
Individual Credits: | Alok Mohanan, Ruzbeh Billimoria, Danesh Narang, Abhinav Shukla |
Individual Credits: | Shriram Iyer, Adarsh Atal , Rajiv Chatterjee, Pradhumn Acholia , Rishabh Ojha , Sirish Gudibande |