Experience & Engagement
Direct
Digital & Online
EXPERIENCE & ENGAGEMENT - Direct (Digital & Online)
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MP4
1m:50s
#MyBirthdaySong
Brand: Cadbury Celebrations
Client: Mondelez India
Entrant: Ogilvy India
Baby Blue Elephant
Entry Title: | #MyBirthdaySong |
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Brand: | Cadbury Celebrations |
Client: | Mondelez India |
Entrant Company: | Ogilvy India |
Description: | Cadbury Celebrations, a chocolate gifting brand strongly associated with festivals like Diwali, was trying to increase its relevance to all-year-round gifting by becoming the preferred gift for birthdays. Why is it that a planet holding 8 billion people hailing from different cultures that speak different languages has only one birthday song; with the same tune and words too. Creative Idea: A Happy Birthday to you, with a song made just for you! My Birthday Song— A personalised song for the person whose birthday it is! Transform bland, templatized birthday wishes by personalizing them for the receiver – that truly shows them how special they are to you, with the magic of AI. To bring this concept to life, we developed a microsite that allows users to celebrate their loved ones in a unique way. Users share special details like nicknames and cherished memories, and the platform crafts a personalised birthday song. The tool offers customisation, letting users choose music genres such as rap or classical. The final product is a downloadable song that people can use to sing along, providing a new, tech-enabled twist on the age-old birthday song. |
English Translation: | Please find below the full English translation of the Audio Upload uploaded in the Media Upload section of this entry. 1. Happy Birthday, Tinku sir! Tinku sir from IT! The star of the office, beloved by all, our dear Tinku sir! 2. All together now, say Happy Birthday! Tinku sir's Happy Birthday! 3. Don't worry, buddy, you're still young at heart. Your meme collections are auction-worthy! Let's kick off your birthday celebration. 4. I met you in college in for the first time, Happy Birthday my best friend, my sweetheart. My sweetheart... 5. Happy Birthday our Bollywood queen! You light up our lives and the big screen. |
Company Credits: | Ogilvy - Entrant Company, Idea Creation, Creative Agency |
Company Credits: | Wavemaker - Media Planning |
Company Credits: | Production Houses - Good Morning Films & Hogarth |
Company Credits: | Technology Partners - ADSMN Interactive Pvt. Ltd, Uberduck, Inc., Gan Studio Private Limited, VDP LLC - Riffit & Vellum.ai |
Company Credits: | Other Partners - Balancing Act Films & Monkey On Hot Bricks |
Individual Credits: | Chief Creative Officers, Ogilvy India - Kainaz Karmakar, Harshad Rajadhyaksha & Sukesh Nayak |
Individual Credits: | President and Head of Office (Account Management), Ogilvy Mumbai, and Kolkata - Hirol Gandhi |
Individual Credits: | Head of Strategic Planning, Ogilvy Mumbai - Ganapathy Balagopalan |
Individual Credits: | Executive Vice President and Head of Creative Technology and Innovation, Ogilvy India - Rajneesh Bolia |
Individual Credits: | Executive Creative Directors, Ogilvy - Hemant Sharma & Sagar Jadhav |
Individual Credits: | Ogilvy Copywriting Team - Sukesh Nayak, Hemant Sharma, Sagar Jadhav, Shibumi Desai & Vallari Sharma |
Individual Credits: | Ogilvy Art Direction Team - Sagar Jadhav, Rohan Rane & Anas Khan |
Individual Credits: | Ogilvy Account Management Team - Maninder Bali, Parshuram Mendekar, Smita Sodhia & Nived Sawant |
Individual Credits: | Ogilvy Planning Team - Bhakti Malik, Nikhil Chinnari & Anushka Mukherjee |
Individual Credits: | Ogilvy Creative Technology and Innovation Team - Dishant Malik, Vaishali Mange & Pratik Shringi |
Individual Credits: | Vice President, Marketing, Mondelez India - Nitin Saini |
Individual Credits: | Mondelez Brand Team - Siddharth Singh, Vinay Pingle & Arpita Kalubarme |
Individual Credits: | Mondelez Media Team - Anjali Krishnan, Yash Desai |
Individual Credits: | Chief Client Officer & Office Head, West East & North, Wavemaker India - Shekhar Banerjee |
Individual Credits: | Media Team (Wavemaker) - Naina Shewakramani. Nikhita Arora, Satish Rajamani, Chintan Thakker, Navneet Kabra, Aniket Ghanwatkar, Dhara Shah, Apeksha Dhuri, Vipul Vaidya, Prathik Shetty, Diganta Dey, Faraaz Khan, Rupesh Shah, Conrad Rebello, Smit Trivedi & Kashish Davda |
Individual Credits: | Director, Good Morning Films - Shashanka Chaturvedi |
Individual Credits: | Producer, Good Morning Films - Robin Dsouza |