Advertising
Integrated
Integrated Campaign
ADVERTISING - Integrated (Integrated Campaign)
JPG
MP4
2m:00s
The Queenfisher Galendar
Brand: Kingfisher
Client: United Breweries Limited
Entrant: Ogilvy India
The First List
Entry Title: | The Queenfisher Galendar |
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Brand: | Kingfisher |
Client: | United Breweries Limited |
Entrant Company: | Ogilvy India |
Description: | If you think of beer as a man’s drink, it’s not your fault! After all, despite the growing number of women beer drinkers, the top beer brands in the country have never represented them in an authentic way. For over two decades, Kingfisher, the market leader, showcased women in their swimsuit calendar rather than as core consumers. But times have changed and so has the brand, this year during Women’s Month Kingfisher launched Queenfisher, an all-new beer that’s all woman-made from farm to table. To launch Queenfisher, the Kingfisher Calendar was reimagined as the Queenfisher Galendar and this time done right. Featuring real women and real friendships from across India captured from a female gaze. Each leaf of the Galendar came alive with films depicting stories of sisterhood upon scanning a QR code. These films were also released across Kingfisher's social channels. Queenfisher beer and the phygital Galendar were launched with a spectacular on-ground Gala event that hosted celebrities and influencers from various walks of life. Women were also given a chance to create their own Galendars to celebrate their own sisterhoods on the Queenfisher website, along with specialised merchandise to amplify the campaign thought and POSM communication. |
Individual Credits: | Kainaz Karmakar, Chief Creative Officer - India |
Individual Credits: | Harshad Rajadhyaksha, Chief Creative Officer - India |
Individual Credits: | Sukesh Nayak, Chief Creative Officer - India |
Individual Credits: | Puneet Kapoor, Chief Creative Officer - South |
Individual Credits: | Maitri Ramkumar, Creative Director |
Individual Credits: | Nithish Kurian, Associate Creative Director |
Individual Credits: | Mansha Arora, Creative Supervisor |
Individual Credits: | Sakshi Yadav, Art Director |
Individual Credits: | Nirupama Harikumar, Senior Copywriter |
Individual Credits: | Ashley Martin, Creative Controller |
Individual Credits: | Aranya Chaudhury, Copywriter |
Individual Credits: | K Nithin, Creative Controller |
Individual Credits: | Ayush Koshy, Junior Visualizer |
Individual Credits: | Tithi Ghosh, President and Head of Office - South |
Individual Credits: | Madhur Shankar Das, Vice President - Account Management |
Individual Credits: | Malvika Jhaveri, Management Supervisor |
Individual Credits: | Mansi Shah, Account Supervisor |
Individual Credits: | Easo John, Head of Strategic Planning - South |
Individual Credits: | Shambhavi Ramanathan, Vice President - Strategy |